I was watching a protege of mine recently and the main thing I saw besides all the good things was the way not only him but most sales persons complicate the sale. Everyone wants to expound on there talking points until they have virtually talked themselves out of the sale. When a client says lets do it...that IS what he means! He does not mean tell him more about the product or services.
When this particular protege watched me work the other day we called on 4 people and with an average of approximately 15 minutes per client I sold 3 of them. Until today this particular salesperson thought it was just my unique ability...UNTIL TODAY, then I gave him his talking points and he closed the entire sale in less than 10 minutes. You have to learn to keep it SIMPLE! This theory even extends into the paperwork. You have already done the heavy lifting and the paperwork must become a mere formality. The paperwork cannot be explained to the point that the client wants to pay more attention to the paperwork then he did towards the entire presentation. AGAIN, forget about yourself and keep it SIMPLE!
The Importance Of Simplicity In Sales and Management - To learn more about this author, visit Charles Kettner's Website.
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Charles Kettner
(Visit Charles's Website)
Charles Kettner, aka “The Specialist”, is
a professional sales and management
trainer and published author, having
recently released “The Specialist” Sales
and Management Bible. He resides with his
family in Virginia Beach, VA, where he is
the host of a regional daily radio show,
The Specialist Radio Hour, dedicated to
sales and management training.
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The Specialist Sales and Management Training Blog - Expertise in Sales and Management Training. Charles Kettner, aka The Specialist, is a professional sales and management trainer and published author, having recently released The Specialist Sales and Management Bible. He resides with his family in Virginia Beach, VA, where he is the host of a regional daily radio show, The Specialist Radio Hour, dedicated to sales and management training.
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