When Is It Okay To Lie To Make A Sale?
When Is It Okay To Lie To Make A Sale?
I was a victim for 3 years before I learned I was not an advertising agent but my presentation was a 100% scripted lie sold to me and thousands of young persons around the country every year for literally 50 years! Unwittingly, thousands of these young persons, including myself, were out selling, thinking we were advertising agents. Well unfortunately, that happens to countless of sales persons on a daily basis from unscrupulous owners of companies. In forty years of sales I have seen it all, from car sales, to home improvement sales persons to every, other kind of sale. They are way to numerous to list. The problem is that a large number of salespersons, because of the money, rationalize that their lies are ok since the company is doing it, not them. Somewhere you have to draw a line.
To answer tonight's question, It is never ok to lie to make a sale. Now here is the tricky part. Is splitting hairs not lying? In other words, not saying the whole truth, just leaving certain parts out that would surely cost you the sale. Or just saying what the customer wants to hear while not directly answering their question by distracting them with other verbiage or distracting them by showing them something else to take their mind off their original question?
All of these techniques are an everyday part of the sales industry. Here's the ironic part of this post, regardless of the indignation showed by the consumer do they expect the salesperson to lie to them? Or at least are they expecting the salesperson to shave the truth a little? One thing you should notice is that throughout this entire article I never once used the term sales professional.
When Is It Okay To Lie To Make A Sale - To learn more about this author, visit Charles Kettner's Website.
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A very unusual subject, but a very important one. Here's the rub. Everyone in sales has lied to a potential customer at least once. Now, before you get indignant and send me millions of e-mails, hear me out. Unfortunately for the salesperson, most of the sales persons are just as victimized as the consumer. That's the truth whether you like it or not.
I was a victim for 3 years before I learned I was not an advertising agent but my presentation was a 100% scripted lie sold to me and thousands of young persons around the country every year for literally 50 years! Unwittingly, thousands of these young persons, including myself, were out selling, thinking we were advertising agents. Well unfortunately, that happens to countless of sales persons on a daily basis from unscrupulous owners of companies. In forty years of sales I have seen it all, from car sales, to home improvement sales persons to every, other kind of sale. They are way to numerous to list. The problem is that a large number of salespersons, because of the money, rationalize that their lies are ok since the company is doing it, not them. Somewhere you have to draw a line.
To answer tonight's question, It is never ok to lie to make a sale. Now here is the tricky part. Is splitting hairs not lying? In other words, not saying the whole truth, just leaving certain parts out that would surely cost you the sale. Or just saying what the customer wants to hear while not directly answering their question by distracting them with other verbiage or distracting them by showing them something else to take their mind off their original question?
All of these techniques are an everyday part of the sales industry. Here's the ironic part of this post, regardless of the indignation showed by the consumer do they expect the salesperson to lie to them? Or at least are they expecting the salesperson to shave the truth a little? One thing you should notice is that throughout this entire article I never once used the term sales professional.
When Is It Okay To Lie To Make A Sale - To learn more about this author, visit Charles Kettner's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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