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Sharon Drew Morgen Articles
   

DECISION MAKING: How, Exactly, Do We Decide? - Click To Read Article
Columbia University is just beginning scientific experiments on my theories of how decisions actually get made, and how, or if, decisions can be influenced. I contend that there is a specific process the brain uses to make decisions, and this can be influenced by sequentially directing the brain to different sub/unconscious criteria.

Marketing: New Ideas For A New Market - Click To Read Article
Now that we are all famous, what happens when we all have access and input to the same data? How do we find our target markets? And how does marketing change given our murky demographics? I have answers, and I’ll begin by being a bit provocative: information doesn’t teach someone how to make a decision. Indeed, I believe that ‘information’ is useful only when people have already decided they are actively seeking a new solution. It’s certainly useless as a means to convince someone to do something they weren’t going to do, don’t believe in, don’t understand, or who have people and policy hurdles that created a status quo that needs collaborative decisions and systems change to move forward.

Face-To-Face Vs. Phone Sales: A Case Study
- Click To Read Article
I recently was halfway around the world, meeting a new business partner, and found myself in the midst of a seller’s nightmare: I had to do an in-person prospecting call on one of the world’s largest banks, with an unfamiliar business partner, with no idea of the reason behind the cold call, or the people who would be there. When I was picked up from the airport I was told of this meeting, and there was no one available to discuss anything with me until we were at the client site. Nightmare.

THE VENDOR PROBLEM: Managing Buy-in From The Outside
- Click To Read Article
I don't know about what it's like for you as a vendor. But for me, it's become a hard place to be. This fact was brought home to me lately after spending the better part of a year working toward securing a contract for training a pilot in a large multinational, and needing to get a complex buying decision from different levels of managers who were being run ragged in their normal business lives.

PITCHING TOO SOON: how I got it wrong
- Click To Read Article
I recently received notices of multiple purchases from the same man. On one form, he completed a questionnaire saying he was considering using some of the thinking within my Buying Facilitation Method® in a sales training program he was designing.

SITES AND TESTIMONIALS: Turning Referrals Into Business On The Net
- Click To Read Article
We all gather referrals/recommendations/testimonials in the hopes that they will sway the opinion of others and help us get business. But how do we know what a prospect needs to hear in order to decide in our favor? Why do we assume that if we have a ‘good’ referral, it will meet a prospect’s criteria to choose us? Indeed, how do we know what will help our buyers buy? And, for the sake of this essay, how do we get the right material onto our sites?

Selling In A Gloomy Economy
- Click To Read Article
What is the difference between selling in a robust economy and selling in a failing economy? A lot. But not what you think. * Your product is the same * Your pitch/presentation is the same * The buyer’s need is the same What’s different is the decision making process the buyers need to go through. Do they have a problem that needs to be resolved now, and the economy has mitigated the types of solutions they seek? Do they have a problem that can be fixed with a partial, cheaper solution, or with internal resources that can be modified to create a solution? Do they wait until…. until they have some belief that their business won’t be at risk?

Why Sales Fail
- Click To Read Article
Are your sales cycles longer than necessary? Are you losing business to the competition when you shouldn’t be? Are you having trouble differentiating yourself? Are you getting price objections when your product is clearly superior? If you face any of the above, it’s because you are using sales methods.

MONEY OBJECTIONS: IT'S NEVER ABOUT THE MONEY
- Click To Read Article
After having several conversations with a new prospect and his team, we all decided to move forward and get them trained in Buying Facilitation. As per our agreement, I wrote up a contract and sent it out to “Joe”. Then I got an email from him saying he needed to put the program on hold for six months at least, so that his new hires could prove their value and start earning money.

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Dr. John Oda
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George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

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About the Author


Sharon Drew Morgen
(Visit Sharon Drew's Website)
Sharon Drew Morgen is a pioneer and thought leader, the bestselling author of NYTimes Business Bestsellers Selling with Integrity , Sales on the Line, and Buying Facilitation, the new way to sell that expands and influences decisions as well as 2 other books and 800 articles on her original collaborative decision-support model Buying Facilitation. As the architect of a wholly original sales model, Sharon Drew has provoked, inspired, and motivated thousands of sales professionals world-wide. With a history as a million-dollar producer and 30 years in sales, an entrepreneur of a successful start-up, and a sales consultant in many Fortune 100 companies, she brings field knowledge as well as innovation to her audiences. Based on supporting the buyer's internal (management) decisions, Sharon Drew is a trainer, consultant, keynote speaker, and designer of patents that help site visitors and sellers make the decisions necessary for success. Her model has been trained worldwide, in global corporations such as Coors, Wachovia, Intuit, KPMG, IBM, and retail corporations such as Clinique.
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