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Call Me - How Not to End a Client Letter/eMail

Guest post by: Linda Richardson

Article Overview: End your follow-up sales letters or e-mails with your next step.

Call Me - How Not to End a Client Letter/eMail

End your follow-up sales letters or e-mails with your next step. Don\\\'t say: Please call me if you are interested. Please call me if you have any questions. Contact me if... Call me if... When you are pitching it is your responsibility to follow-up. Conclude your follow-up letters or e-mails with an action step on your part.

Make it specific and tickler it in your calendar so you follow-up as promised. The follow-up in and of itself will help distinguish you in your client\\\'s eyes. Say, \\\"I will follow-up with you on _______.\\\" Don\\\'t forget a \\\"thank you\\\" and \\\"I look forward to...\\\" In sales correspondence, don\\\'t place the follow-up in the client\\\'s court. Sure there are situations when that is appropriate, but that should be the exception to the rule.

A loose, reactive close will cost you time and money. Be proactive, not reactive. Make the follow-up step clear and keep it in your control. Touch base often. If positive action is what you are after, don\\\'t say \\\"call me\\\" - you may have a long wait.

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Article Tags: Linda Richardson, Sales Tips, Sales Training



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