Stress-Free Selling® - Stop Giving Deals!
Do you know why most people ask for discounts? Because they can! Sometimes, it's that simple.
No one wants to be taken advantage of, and if they think they'd be foolish not to negotiate, they will. This does not mean they will not pay full price!!!!
As long as you are willing to bargain, you will be asked to do so. If you do not negotiate, negotiation becomes a non-issue. . . even if everyone else in your market gives in. Here's proof...
When I worked for a magazine publishing company, I decided I wasn't going to give discounts even though ALL the other magazines in the market did. So did the radio and tv stations, billboards and even the newspaper. In fact, every other publication in the company I worked for negotiated prices, but I didn't.
On top of this, when I took over the market, the product I represented was on the bottom of the heap. As I moved it to the #1 product, many established competitors closed. For ten years, not one new publication lasted more than two years before folding.
We've all heard that price is the fifth or sixth reason people buy. Yet, many of you are still saying "Yes, that may be true in other markets, but not mine." It's true in yours too. If you give value and satisfy their needs, price will become a non issue. It's an issue now, because they don't see a difference between you and your competitors.
Show them how you're different while showing them how you satisfy your needs, and not only will you sell at higher prices, sales will be easier.
Here's to successful, stress-free salesTM,