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Stress-Free Selling® - Close Three Times Faster

Written by: Jenaé Rubin

Article Overview: Who are the absolute, positive easiest prospects to close? The ones that take the least time, offer the least resistance, and are the easiest to get a hold of? Referrals! Ironically, despite the fact that everyone knows how easy referrals are to get, salespeople rarely ask for them and even fewer make it a habit of asking at every reasonable opportunity. Here's the simple solution to triple your closing ratio...

Stress-Free Selling® - Close Three Times Faster

Who are the absolute, positive easiest prospects to close? The ones that take the least time, offer the least resistance, and are the easiest to get a hold of? Referrals!

Ironically, despite the fact that everyone knows how easy referrals are to get, salespeople rarely ask for them and even fewer make it a habit of asking at every reasonable opportunity.

Here's the simple solution to triple your closing ratio. If every week, you get just one good referral, and you close half of them, every month you will add two brand new customers. That's 100 new customers a year!

I'm used to salespeople saying, "I'm going to get one new referral a DAY!" Make it easy on yourself. Just one a week will turn you into a superstar.

If you manage salespeople, make this your priority, and watch sales soar. Follow up once a week. Ask your salespeople how many referrals they got this week, if they contacted the person, and what the results are. If you make it an obvious priority, you will be a hero. . . and so will your salespeople.
Happy sales,
Jenaé

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Article Tags: habit, hero, jena, least resistance, priority, prospects, referral, referrals, salespeople, simple solution, superstar, watch sales



Related Forum Posts
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Does a New Company need a "Big" PR firm? - I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?
Re: Does a New Company need a "Big" PR firm? - [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?[/quote:dmj1i0sv] I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it. I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
Re: Does a New Company need a "Big" PR firm? - I agree with Kevin [quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd] You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!
Re: Info for would be franchisers... - I concur with the above posters. Franchise Times is a very good industry publication.


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