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Stress-Free Selling® - How to Talk About Competition



Stress-Free Selling® - How to Talk About Competition
   

We know we shouldn't say derogatory things about anyone, including our competition. Yet the temptation is so great when we know we’re so much better! Our stomachs churn when we hear customers say things we know are the opposite. So… how do we handle this dilemma? What's a tactful, appropriate and successful way to handle this?

Before I answer this, let’s look at the alternative…

If you approach this by talking about what your competitors are or are not, you are spending time talking about your competitors! Now you've got your customers and prospects thinking about them and not you. Ouch. You want them focused on you not your competitors!

Fortunately, the solution is easy …

Simply say, "What companies like about me is. . ." This six word preface is 100% positive, focused exclusively on you and your good points, and directs the conversation where you want it to go. Now you can say anything you want, and you’re taking them where you want to go.

This gem will help you avoid pitfalls and speed the sales process.

Here’s to stress-free sales,
Jenaé Rubin


Stress-Free Selling® - How to Talk About Competition - To learn more about this author, visit Jenaé Rubin's Website.

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Jenaé Rubin
(Visit Jenaé's Website)
Overcome Overcoming Objections! Meet Jenae • Hands-on sales and marketing expert since 1980. • Consistent record of increasing sales, revitalizing ailing products, creating new products and adding profit centers to existing products. • Proven history of rocketing products to #1. • "Increase Sales" is my mantra. • Reversed 3-year revenue fall in 3 months. • Took product from 17th to 3rd in one year. • Increased revenue 300+% in 3 years. • Improved revenue per customer 22% in one month. • Raised fragrance line from slowest seller to middle in highly competitive fragrance industry at major department store in six months. • Increased revenue 41% with nominal increase in customer base. • Designed strategies to eliminate rate cutting, increase profitability. Jenae is the creator of the Stress-Free Selling® approach. Learn more about this program at Sales Powerhouse - Overcome Overcoming Objections
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