---

Guest post by: Jenaé Rubin Become an Author

Tweet

---

---

The Fastest Way to
Build Relationships is
Not to Work on the Relationship!

Contrary to the belief that building relationships is paramount in the sales process, Jenaé Rubin, president of Sales Powerhouse, believes: A good relationship is the natural outcome of everything done right. Many salespeople approach the process thinking "I have to develop a good relationship with the prospect. So, they start by asking "friendly" questions that have nothing to do with the business relationship. People see right through this sales “strategy.”

Imagine this scenario instead…
You focus on helping your prospect overcome their challenges and reach their goals. After all, this is what they spend most of their thinking about. Instead of (obvious and obsequious) idle chitchat, you connect with your prospects in a way that is critical to their well being. Which “you” do you think they will want to have a relationship (business or personal) with? The one who cares about them and their business or the one who is playing the transparent “I want you to like me” game?

When our intention is self-centered, people see through us. So be other-centered instead. Care about and focus on your prospect’s concerns, and you will reap the benefits of the strongest of all possible relationships… by doing everything right.

Here's to successful, stress-free salesTM,
Jenae Rubin

Related Articles

  Five Online Home Business Ideas You Can Set Up Fast
  Increasing the Velocity of Your Selling Cycle
  The Secret Of Fastest And Easiest Way To Start Making Money Online At Home For Beginners
  Change Your Sales Role and Become an Assistant to the Buyer, Your Prospect
  What is Great Customer Service
  Social Networks: How to Click with Your New Tribe
  Stepping Beyond Consultative Sales
  The \"Finding Common Ground\" Sales Technique, Is A Myth!
  The Ultimate FaceBook Training!
  Why Do Kids Sell Better Than Adults?
  Marketing and Selling
  Selling in a New Age
  Selling Skills for today’s economy
  Sales is the Most Stressful Job There is.
  Success Advice from a Country Song
  Business Friendships
  The Relationship Between the Relationship and the Sales Outcome Part 2
  "I'm a Relationship Salesperson"
  Find Franchise Success with Connecting...Not Selling
  7 Poisonous Sins of Trying to sell

Related Forum Posts

Re: Great start, but no finish
Removal of Director paperwork
Re: LEADERS
Re: How to do Link Building?
Re: Kevin's Case Study #10 - When to become an entrepreneur?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

A SIMPLE Explanation Of How Computers Work

Select a Franchise Opportunity That Clicks!

Integrating Your Multi-Channel Marketing Approach

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.