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Stress-Free Selling® - The Power of Belief

Written by: Jenaé Rubin

Article Overview: Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, watch price objections dwindle!

Stress-Free Selling® - The Power of Belief

Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, watch price objections dwindle! Your lack of belief is like a giraffe to a lion. It devours you. You don't stand a chance. So, what's the solution? If you believe your prices are too high, you have three choices:

1. Get comfortable with them
2. Change them
3. Get another job

People buy because you believe not because they believe. If you cannot get comfortable with your prices, you will always receive price objections. I have actually seen salespeople open conversations by cutting their prices! Price is not the reason people buy, yet so many salespeople hit this obstacle because they don't believe what they are selling is worth what they are asking… regardless what your competition is charging.

Here's a fourth option. Call me. I can help you get comfortable, reassess your pricing structure, evaluate your positioning, or train your sales force. It’s in your hands. You can make price a non-issue.

Here's to successful, stress-free salesTM,
Jenae Rubin

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Article Tags: belief, choices, conviction, giraffe, job, lion, obstacle, open conversations, price objections, price resistance, reassess, salespeople, stress



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