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Stress-Free Selling® - Tough Economy, Tough Competition

Written by: Jenaé Rubin

Article Overview: On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

Stress-Free Selling® - Tough Economy, Tough Competition

On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies.

Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%.

This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment.

You may be surprised to read this in my monthly newsletter as its usually filled with tips. Here's the point, if you continue to sell what you have rather than what you can do for your prospects, you, too, are going to fall into this downward spiral... if you're not already. Some systematically beat the economic trend. When I sold, I always did. How?

Make sure your sales approach is other-centered. If you're always talking about yourself, they'll never care.

Remember: if you continue doing what you've always done, you'll get the results you've always gotten. Now, more than ever, it's imperative that you dare to make some changes in your sales strategies and tactics. Go back through my previous newsletters, and select one new idea to implement today. Or buy a CD. Top atheletes practice their skills every day. When was the last time you practiced... and improved... your ground strokes?


Welcome to Stress-Free Sales,
Jenae

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Article Tags: ad pages, advertisers, amc cable, cable network, consumer magazines, downward spiral, economic environment, economic trend, first quarter, ground strokes, luxury items, media publishers, metrics, new york times, prospects, publishers information bureau, sales approach, sales strategies, turner tv, when was the last time



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