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Guest post by: Jenaé Rubin Become an Author

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Stress-Free Selling® - Go After the Easy Sales First

If you are like most people I know, you sell half or more of the referrals you get. One of my coaches claims 100% sales of his referrals! Let's first clarify what referrals are. When someone says "SoAndSo should do business with you," and they don't know SoAndSo, this is not a referral. This is the same brilliant idea you probably already had. Ok, back to prospecting referrals. . . There is a good way and a better way to ask for referrals...

Stress-Free Selling® - Should I Call or Email?

I'm periodically asked this question about how to respond to a situation. The answer is simple. . . fortunately! Is it urgent? ...

Stress-Free Selling® - Tough Economy, Tough Competition

On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

Stress-Free Selling® - What's the Best Way to Convince Buyers to Choose You?

Recently a seminar attendee told me, "Jenae, I'm having trouble convincing people my product is the best. What should I do?" For starters, stop trying to convince people! When you approach a sale from the vantage point of "convincing others," you are focused on what you need to tell them about you. How many times have you heard, "No one cares about you until they see how you care about them?" Well then, pay attention! Start the sale by asking a ton of questions and not talking about yourself... at all. Out of this information...

Stress-Free Selling® - Hot Buttons Ignite... How do you find them?

Hot buttons are words, phrases and concepts that are especially meaningful to Prospects. For example, an audio person might better relate to "I hear what you're saying," and a visual person to "I see what you mean." Though the difference is subtle, it is exactly these kinds of subtleties that makes sales, heck, life, easier and stress-free. You're an insider when...

Stress-Free Selling® - Close Three Times Faster

Who are the absolute, positive easiest prospects to close? The ones that take the least time, offer the least resistance, and are the easiest to get a hold of? Referrals! Ironically, despite the fact that everyone knows how easy referrals are to get, salespeople rarely ask for them and even fewer make it a habit of asking at every reasonable opportunity. Here's the simple solution to triple your closing ratio...

Stress-Free Selling® - Get Referrals Every Time

Referrals are the easiest prospects to close. So we want to make getting Referrals a natural and consistent part of our sales. To do this, we have to ask for Referrals in a way that gets us the names of great prospects. If we ask, "Who else would you recommend," our respondent will frequently come up blank. To avoid this, ask any of these four questions...

Stress-Free Selling® - Easy Ways to Avoid Price Objections

Believe. Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, you will watch price objections disappear. Of course this will not make all price objections disappear. What it will do is make many disappear. . . just because you believe. Your lack of belief is like a giraffe to a lion. It devours you. You don't have a chance. So, what's the solution? If you believe your prices are too high, you have three choices...

Stress-Free Selling® - Simple, Powerful Renewals

How easy is it to sell without knowing your prospect's goals? It's harder. . . much harder. Approach repeat business (renewal business) as a new prospect! Instead of assuming (or hoping for) the sale, start by asking questions like...

Stress-Free Selling® - Stop Giving Deals!

Do you know why most people ask for discounts? Because they can! Sometimes, it's that simple. No one wants to be taken advantage of, and if they think they'd be foolish not to negotiate, they will. This does not mean they will not pay full price!!!! As long as you are willing to bargain, you will be asked to do so. If you do not negotiate, negotiation becomes a non-issue. . . even if everyone else in your market gives in. Here's proof...

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