Jenaé Rubin Articles

Stress-Free Selling® - How to Talk About Increasing Prices - Click To Read Article
Are your rates increasing? Are you concerned about how your customers are going to take it? Are you having a hard time passing along the increase? Follow three simple steps and you will make telling your customers easy:

Stress-Free Selling® - How to Make it About Them - Click To Read Article
You've heard a million times by now to make your sales About Them. But how do you do that???? Here's one easy way how. Take a look at a recent letter or proposal you wrote. Count how many times you wrote "I" or "we." Now count how many times you wrote "you" and "your." If you're like most people, there are ten times more "I's" and "we's" as there are "you's" and "your's." Reverse that! When you write in "I" terms, you write about yourself.

Stress-Free Selling® - The Fastest Way to Build a Relationship - Click To Read Article
The Fastest Way to Build Relationships is Not to Work on the Relationship! Contrary to the belief that building relationships is paramount in the sales process, Jenaé Rubin, president of Sales Powerhouse, believes: A good relationship is the natural outcome of everything done right. Many salespeople approach the process thinking "I have to develop a good relationship with the prospect. So, they start by asking "friendly" questions that have nothing to do with the business relationship. People see right through this sales “strategy.”

Stress-Free Selling® - Eliminate Wonder - Click To Read Article
I don’t like hearing “I’m not interested” or even worse getting no returns to calls or emails after sending a proposal or making a presentation. I’m sure you don’t either. One of the biggest reasons this happens is… you didn’t find out how what you are presenting meets or misses their needs. The good news is, it’s easy to get there. Add this simple process to your tactics: Check In.

Stress-Free Selling® - How to Talk About Competition - Click To Read Article
Before I answer this, let’s look at the alternative… If you approach this by talking about what your competitors are or are not, you are spending time talking about your competitors! Now you've got your customers and prospects thinking about them and not you. Ouch. You want them focused on you not your competitors!

Stress-Free Selling® - Don't Talk Price Until... - Click To Read Article
Don’t Talk Price Until... They’re Ready to Buy! Almost every salesperson has experienced the “How much does it cost?” disqualifier disguised as a question within the first minutes of a sales call. In these instances, whatever price you give, the response will most likely be “Your price is too high” or “My budget is spent.” Whether you get knocked out within the first few minutes or after an hour long presentation, you are prolonging the sales process...in some cases indefinitely when you talk about price before they’re ready to buy. So what can you do?

Stress-Free Selling® - Do Your Proposals Sell? - Click To Read Article
How often is your proposal evaluated by people who were not part of your previous meetings? Regardless the communication method (in person, phone, email, fax, etc.), many proposals are reviewed by superiors, committees or colleagues we were not able or granted the right to communicate with.

Stress-Free Selling® - The Power of Belief - Click To Read Article
Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, watch price objections dwindle!

Stress-Free Selling® - Eliminate Stress in Sales - Click To Read Article
A sale is stressful when we approach Prospects with the intention of making a sale and the fear of not making a sale. To compound matters, Prospects are afraid we are going to manipulate them. They are afraid we are going to sell them something. . . something that's not in their best interest. Prospects accept appointments reluctantly (which is why we have difficulty getting them on the phone in the first place) and are pre-armed with a litany of excuses (aka objections) to get rid of you. It is this dichotomy of goals (you want to make a sale and Prospects want to protect themselves) that creates stress. Imagine if you both want to meet. Imagine if neither feels the other is going to try to force anything on him. Imagine you both feel the only acceptable outcome is the satisfaction of your Prospect's goals.

Stress-Free Selling® - Stop Giving Deals! - Click To Read Article
Do you know why most people ask for discounts? Because they can! Sometimes, it's that simple. No one wants to be taken advantage of, and if they think they'd be foolish not to negotiate, they will. This does not mean they will not pay full price!!!! As long as you are willing to bargain, you will be asked to do so. If you do not negotiate, negotiation becomes a non-issue. . . even if everyone else in your market gives in. Here's proof...

Stress-Free Selling® - Simple, Powerful Renewals - Click To Read Article
How easy is it to sell without knowing your prospect's goals? It's harder. . . much harder. Approach repeat business (renewal business) as a new prospect! Instead of assuming (or hoping for) the sale, start by asking questions like...

Stress-Free Selling® - Easy Ways to Avoid Price Objections - Click To Read Article
Believe. Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, you will watch price objections disappear. Of course this will not make all price objections disappear. What it will do is make many disappear. . . just because you believe. Your lack of belief is like a giraffe to a lion. It devours you. You don't have a chance. So, what's the solution? If you believe your prices are too high, you have three choices...

Stress-Free Selling® - Get Referrals Every Time - Click To Read Article
Referrals are the easiest prospects to close. So we want to make getting Referrals a natural and consistent part of our sales. To do this, we have to ask for Referrals in a way that gets us the names of great prospects. If we ask, "Who else would you recommend," our respondent will frequently come up blank. To avoid this, ask any of these four questions...

Stress-Free Selling® - Close Three Times Faster - Click To Read Article
Who are the absolute, positive easiest prospects to close? The ones that take the least time, offer the least resistance, and are the easiest to get a hold of? Referrals! Ironically, despite the fact that everyone knows how easy referrals are to get, salespeople rarely ask for them and even fewer make it a habit of asking at every reasonable opportunity. Here's the simple solution to triple your closing ratio...

Stress-Free Selling® - Hot Buttons Ignite... How do you find them? - Click To Read Article
Hot buttons are words, phrases and concepts that are especially meaningful to Prospects. For example, an audio person might better relate to "I hear what you're saying," and a visual person to "I see what you mean." Though the difference is subtle, it is exactly these kinds of subtleties that makes sales, heck, life, easier and stress-free. You're an insider when...

Stress-Free Selling® - What's the Best Way to Convince Buyers to Choose You? - Click To Read Article
Recently a seminar attendee told me, "Jenae, I'm having trouble convincing people my product is the best. What should I do?" For starters, stop trying to convince people! When you approach a sale from the vantage point of "convincing others," you are focused on what you need to tell them about you. How many times have you heard, "No one cares about you until they see how you care about them?" Well then, pay attention! Start the sale by asking a ton of questions and not talking about yourself... at all. Out of this information...

Stress-Free Selling® - Tough Economy, Tough Competition - Click To Read Article
On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

Stress-Free Selling® - Should I Call or Email? - Click To Read Article
I'm periodically asked this question about how to respond to a situation. The answer is simple. . . fortunately! Is it urgent? ...

Stress-Free Selling® - Go After the Easy Sales First - Click To Read Article
If you are like most people I know, you sell half or more of the referrals you get. One of my coaches claims 100% sales of his referrals! Let's first clarify what referrals are. When someone says "SoAndSo should do business with you," and they don't know SoAndSo, this is not a referral. This is the same brilliant idea you probably already had. Ok, back to prospecting referrals. . . There is a good way and a better way to ask for referrals...


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.