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Sales Lessons From Starbucks And Dell

Fear Free Selling



Fear Free Selling
   

1. "Anything worth doing is worth doing well." Here's your new motto: "Anything worth doing is worth being willing to do it." If something is important to you then you have got to be willing to try it, even knowing that you may fail. If you have the attitude that you can't do something unless you can do it well, or perfectly, then you will never take a step. Be willing to take the step.

2. Instead of trying to "think" your way out of a "stuck" situation, try "acting" your way out. Fear of failure feeds on over-analysis, excessive "What if?" thinking and second-guessing. Sometimes you just need to get into action, to overcome the inertia and start the momentum. Once you're moving, it is easy to correct your path - it's the getting started that's the hard part. You can lessen your fear of failure by actively creating your own self-esteem.

3. Rethink your concern about what other people think of you. Most people fear "failing" because they are afraid of what other people will think. They have a need to be "thought well of," respected and liked. They are afraid of being found lacking or "found out".

4. Accept that failure is a natural part of the process of learning anything. "You try things, some work, some don't, and you do more of what works." This is the simple formula for learning - this is the simple formula for success.

5. Failure isn't personal - it just feels that way. Many people take criticism personally and they likewise take failure personally. Realise that many times failure is not personal, it just happens.

6. Watch your language. The words we use to describe what we do and what happens to us carry huge implications for how we perceive ourselves and our actions. For example, feel the difference in the following statements:
• "It didn't work out."
• "I didn't get the result I wanted."
• "I failed" (or "I am a failure").

Ask yourself:
“what would I do if I knew I would not fail?”


Fear Free Selling - To learn more about this author, visit Colly Graham's Website.

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Colly Graham
(Visit Colly's Website)
Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group
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