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Nine Hidden Buyer Questions

Nine Hidden Buyer Questions
Free Download - Sales Process By Colly Graham
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Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentaion; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a positive decision.
Nine Hidden Buyer Questions: -
1. Why should I take your call you?
2. Why should I take time to listen to you?
3. What’s my problem?
4. What benefits have you to offer my business?
5. How will you support these benefits?
6. Why should I trust you?
7. Why should I trust your company?
8. Why should I make a decision to proceed?
9. Why should I proceed today?
Write out your answers to the nine buyer questions, you will discover it will keep your presentation focused and on track.





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Kalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website


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Colly Graham
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Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group


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Colly Graham Video - Colly Graham discusses Creating Customers on the Telephone -The importance of the telephone in selling is now well documented. This training DVD focuses on getting in front of more prospects by teaching the skill of telephone appointment setting. The workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. Based on practical skills that get results fill your diary with qualified appointments.
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