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Nine Hidden Buyer Questions

Written by: Colly Graham

Article Overview: Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentaion;

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Nine Hidden Buyer Questions

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentaion; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a positive decision.
Nine Hidden Buyer Questions: -
1. Why should I take your call you?
2. Why should I take time to listen to you?
3. What’s my problem?
4. What benefits have you to offer my business?
5. How will you support these benefits?
6. Why should I trust you?
7. Why should I trust your company?
8. Why should I make a decision to proceed?
9. Why should I proceed today?
Write out your answers to the nine buyer questions, you will discover it will keep your presentation focused and on track.

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Home > Sales > Colly Graham > Nine Hidden Buyer Questions
Article Tags: prospective customers, sales presentation, telesales script

About the Author: Colly Graham
RSS for Colly's articles - Visit Colly's website

Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group

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