Presenting the Solution
Presenting the Solution
Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them.
Be honest. If you don't know the answer to a question, don't try to answer it. There's nothing wrong with admitting uncertainty. At the same time, be sure to play up your strengths -- including the ability to learn what you must to serve the client's needs.
Create an outline. A good sales presentation has four main sections; each section is described below. Just don't be a slave to your outline -- be prepared to use your notes as a departure point for improvisations that suit a particular audience or situation.
The Four Components of a Strong Presentation
1. The introduction. Begin by thanking your prospective customers. Let them know that you are glad to be there and convey how enthusiastic you are about the things you can do for their firm. If you had help in preparing your proposal, give a quick word of thanks and acknowledgment to the people who assisted you.
_____________________________________________________________________
_____________________________________________________________________
2. The body. Offer a clear, concise and convincing description of the benefits you can provide to your prospective customers. Be specific and offer concrete examples. Highlight your expertise, the methods you would use to apply it and the benefits that will result from choosing your firm.
_____________________________________________________________________
_____________________________________________________________________
3. The conclusion. Summarise the body of your talk. Once again, highlight the likely benefits of doing business with your company. Thank everyone in the audience.
_____________________________________________________________________
_____________________________________________________________________
4. The Q&A. Offer the opportunity to clarify any points in the body of your talk and emphasise your company's strengths. Try to anticipate important questions before your talk so you can formulate answers. Restate questions so everyone in the audience can hear them, then keep your answers brief and to the point. Remember: If you can't answer a question, don't try.
Presenting the Solution - To learn more about this author, visit Colly Graham's Website.
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Know your audience.
Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them.
Be honest. If you don't know the answer to a question, don't try to answer it. There's nothing wrong with admitting uncertainty. At the same time, be sure to play up your strengths -- including the ability to learn what you must to serve the client's needs.
Create an outline. A good sales presentation has four main sections; each section is described below. Just don't be a slave to your outline -- be prepared to use your notes as a departure point for improvisations that suit a particular audience or situation.
The Four Components of a Strong Presentation
1. The introduction. Begin by thanking your prospective customers. Let them know that you are glad to be there and convey how enthusiastic you are about the things you can do for their firm. If you had help in preparing your proposal, give a quick word of thanks and acknowledgment to the people who assisted you.
_____________________________________________________________________
_____________________________________________________________________
2. The body. Offer a clear, concise and convincing description of the benefits you can provide to your prospective customers. Be specific and offer concrete examples. Highlight your expertise, the methods you would use to apply it and the benefits that will result from choosing your firm.
_____________________________________________________________________
_____________________________________________________________________
3. The conclusion. Summarise the body of your talk. Once again, highlight the likely benefits of doing business with your company. Thank everyone in the audience.
_____________________________________________________________________
_____________________________________________________________________
4. The Q&A. Offer the opportunity to clarify any points in the body of your talk and emphasise your company's strengths. Try to anticipate important questions before your talk so you can formulate answers. Restate questions so everyone in the audience can hear them, then keep your answers brief and to the point. Remember: If you can't answer a question, don't try.
Presenting the Solution - To learn more about this author, visit Colly Graham's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Colly Graham Video - Colly Graham discusses Creating Customers on the Telephone -The importance of the telephone in selling is now well documented. This training DVD focuses on getting in front of more prospects by teaching the skill of telephone appointment setting. The workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. Based on practical skills that get results fill your diary with qualified appointments.
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