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Resistance in Sales



Resistance in Sales
   

As a general rule we should treat resistance as something you have created. As people can only resist something you are doing or saying and we only have control over our own behavior. So we need to remove our resistance to the other person’s resistance. If we push someone they will push back, to stop the other person from pushing back all we need do is stop pushing.


“When we change one part of the system (in this case your behavior), we in fact change the whole system (which includes the other person’s behavior).

You might change your behavior by agreeing with the other person.
Look for and find an area of agreement.

People want to be right and will do almost anything to sustain the belief that they are right.
People do not resist change they resist the uncertainty that surrounds change. People do not resist the technical change they resist the social change. To resolve this people need to be involved in the change.


The best way to deal with resistance is to get into agreement or alignment with it, rather than fight it. This is foreign to people as we are taught to be competitive. In the Japanese martial art of Aikido the exponents are taught to align yourself with your opponent and use his or her energy to foil the attack. You move with rather than against your opponent. A much lighter opponent can easily overthrow a much heavier attacker by using the momentum of the attacker.




Resistance in Sales - To learn more about this author, visit Colly Graham's Website.

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About the Author


Colly Graham
(Visit Colly's Website)
Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group
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