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Sales Training -The Power of Persuasion Embedded Commands

Written by: Colly Graham

Article Overview: Embedded suggestions and commands work so effectively because, being almost invisible, they operate for the most part at the unconscious level.

Sales Training -The Power of Persuasion Embedded Commands

Embedded Suggestions and Commands

Embedded suggestions and commands work so effectively because, being almost invisible, they operate for the most part at the unconscious level, and thus are not likely to cause resistance. They will be responded to below the level of awareness.

The tone of your voice and the emphasizes you give the embedded suggestions are also very important.

As you deliver the embedded suggestion, it’s a good idea to tonally mark the parts you especially want the other person to respond to. Also by inserting the customer’s name next to the suggestion you wish them to attend to ensure a response.

Embedded suggestions will be responded to at the unconscious level, so that resistance by the other person is avoided.

Using the embedded command: “Tell me, (client’s name)…….”

“Just suppose………..” will add weight to your embedded suggestions

“Just suppose you were able to go ahead to-day and what need to happen for you to give me a decision right now”

“You know the feeling you get when you make the right decision and you see the right person in the role doesn’t that make you feel good?”


Write your own examples of embedded commands

Related Articles
  Using Embedded Commands To Create A Buying Frenzy With Your Next Sales Letter
  Make Sure Your Sales Letter Has A Strong Call To Action
  Persuasion at All Levels
  Sell Don't Tell
  Guerrilla Persuasion

Article Tags: level of awareness, resistance, right decision, suggestion, tone of your voice, unconscious level



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