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Selling Techniques with NLP

Written by: Colly Graham

Article Overview: NLP has become one of the most popular new approaches in the world to enhanced performance, and is being used in one form or another by most modern sales and management training programs.

Selling Techniques with NLP

Neuro-Linguistic Programming techniques are derived from the field of indirect or conversational hypnosis. This form of hypnosis has nothing to do with tricking anyone or putting them to sleep. It is simply a fascinating "mesmerizing" way of speaking.

Conversational hypnosis has the following three characteristics:

1. It grabs the listener's attention

2. It focuses the listener's attention

3. It greatly increases suggestibility

These three skills that is obviously important for any salesperson to develop.

Conversational hypnosis is completely ethical. It is what sales superstars have been doing for years, but they have not known how to explain it or teach it to others. Here are ten of the most powerful hypnotic sales techniques you can immediately put to use to increase your sales effectiveness and your income.

One: Master Self-Hypnosis

Sales is a stressful profession and even the greatest salespeople get a lot of rejection. When times are tough and negative thinking and pessimism abound. Negative thoughts repeated over and over become hypnotic and can drain your energy. The good news is that if you learn self-hypnosis, you can easily replace negative self-destructive thoughts with positive thoughts. Sales people can experience dramatic increases in sales and significant reductions in their level of stress by learning self-hypnosis.


Two: Sell Them on Their Dreams

Find out your prospect's innermost dreams and desires, and piggyback whatever you are selling on those dreams. When people talk about their dreams, they are going into an imaginary future world. They are leaving the mundane here-and-now and are entering a hypnotic state. You don't have to induce hypnosis when people talk about their dreams -- you only have to make use of the hypnotic state they are already in.

Encourage people to talk about their dreams. If you show them that they can achieve their dreams and their ideal state (or part of it) through buying your product or service -- they are likely to buy it! People cannot resist their own dreams.

Three: Paint Vivid Word Pictures

Hypnosis is based on mental imagery, which are essentially vivid word pictures. If you go to see a clinical hypnotist, he might have you imagine you are floating down a river on a warm afternoon, or that you are sitting on a beach in Hawaii, or floating in the clouds. Such imagery gets people to leave the present moment and present concerns and it frees up the human imagination. It activates the creative, emotional part of the mind and quiets down the critical part of your prospect. Don't be afraid to use mental picture after picture after picture in your sales presentation, to do so is positively mesmerizing and gives you a real competitive edge.

Four: Learn the Instant Replay Technique

If you are selling cars, find out how your prospect bought his last car. If you are selling houses, find out how he bought his last home. Ask questions and listen to learn every mental step he or she went through, the order of those mental steps, and who else was consulted during the decision-making process. When people talk about how they have done things in the past, they get mesmerized by their own stories. And, since we are all creatures of habit, we are very likely to buy today in the same way we have bought in the past. Sell him today in the same way he bought in the past and the only way he can resist you is to resist himself. Most people find it nearly impossible to resist their own thinking and their own values. He won't know why, but he will find it fascinating (and mesmerizing) to buy from you. Your client will find that the whole process is almost effortless since it fits in so perfectly with the way he likes to buy.

Five: Use Hypnotic Affirmations

We all talk to ourselves all the time. Scientific research has shown that many people talk to themselves at the rate of up to 500 words per minute! Since you are going to be talking to yourself, why not say something positive? Many of the old-fashioned approaches to positive thinking neglected the all-important role of affirmations in self-programming.
What is your attitude towards selling? Whether you are aware of it or not, you are talking to yourself every day about what selling means to you. Are you saying, "Selling is a drag?" or "How did I get into this field?"

Use hypnotic affirmations to squeeze out almost all negative thoughts. Repeat these affirmations 1,000 times over the next two weeks: "I love to sell." "Selling is easy for me." "I love to talk to new people." "I represent a great company and a great line of products and services." The constant use of these and other affirmations creates a positive mental state and self-confidence that no competitor can shake.

Six: Utilize The Power of Repetition

Much of hypnosis is based on the power of repetition, whether it is the repetitive swinging of a shiny gold watch or the repetitious use of a word such as "sleep" or "relax." Sales superstars are not afraid to repeat themselves, especially if they are making an important point or a new point. To keep what you are saying fascinating, each time you repeat it, say it a little differently. Use your hypnotic repetitive statement, then talk about something else, then use the hypnotic repetitive statement, then talk about something else, then use the hypnotic repetitive statement again. Here is one example: "You will love this product." "You will absolutely love this." "You will completely fall in love with this." "You will love this forever."

In advertising sales, they say that nothing sells like repetition. In selling radio ad spots, for example, you never sell one or two advertisements. No one ever buys a product after hearing about it in one radio ad. Instead, you sell a company a set of 50 or 75 radio spots. Why is repetition so important? Most people are terrible listeners. They miss much of what you are saying, and within one hour they forget about 80 percent of the little bit they did hear. If you don't use hypnotic repetition, you take the risk that your client or prospect might not hear some of your most important messages. Remember that hypnotic repetition works powerfully with both factual and emotional messages.

Seven: Tell Hypnotic Stories

Some of the most powerful hypnotic techniques of all are story and metaphor techniques. When people listen to a story, they tend to let down their guard and become less critical. They "go see a movie" in their mind. When you tell a hypnotic story, they think you "aren't selling," yet you might be making the most powerful sales points in your entire presentation. By simply mastering sales metaphors and sales stories you could increase your sales by 20 percent or even more.

Eight: Use Hypnotic Sales Scripts

Hypnotic scripts are organized collections of words that are unforgettable: Here are just a few hypnotic scripts we are all familiar with: "To be or not to be..." "Four score and seven years ago..." "Ask not what your country can do for you..." It is important that salespeople do not speak in a way that is boring and banal. Successful sales people have a way of speaking that sparkles and is fascinating and mesmerizing. The salespeople who mesmerize use powerful collections of words (scripts) that are impossible to ignore.


Objections are predictable. You should be able to predict every objection that a prospect might raise to buying your product or service. Most important, you should have dozens of mesmerizing, heart-stopping, mind-blowing scripts to use to totally take the power out of these predictable objections. Hypnotic sales scripts are the best guaranteed way to eliminate objections and successfully close sales.

Nine: Build Trust

All of the research on trust points to the fact that we trust and like people who are like we are. The most rapid way of building trust is through the use of pacing techniques, which are matching or mirroring techniques. When you become like the other person by pacing him, you minimize and dissolve differences. When you are like the client, the only way the client cannot like you is by not liking himself -- which for most people is difficult to do.

To build trust and rapport rapidly and to send the subliminal message, "I am like you are," pace and mirror the following: speech rate and speech volume, body language, moods and emotions, and opinions and beliefs.

When you completely pace someone, the effect is positively hypnotic. You can get to the place where you can almost predict what they will say next, and that gives you tremendous power and self-confidence in selling.

Ten: Use Intraverbal (the intonation of the voice) Suggestions

Intraverbal suggestions come from intonations and voice inflections. When a hypnotist uses the word "sleep," he usually pronounces it in a soft deep voice and extends it out into "sssllleeeeeeppp." The special intonations and voice inflections he uses give the word extra power. In the same way, we have found that top sales professionals turn certain words into action commands by changing their intonations: "Think of how haaapyyy your wife will be when you give her this new sports car!"

In this example, a long resonant intonation on the word "happy" triggers strong positive feelings in the client. He has an immediate positive experience of his wife's happiness. If the salesman just said the same words quickly and matter-of-factly, they would have little effect. It is the intraverbal suggestion that gives them all their power. Your voice inflection can actually trigger happiness in the listener in the instant he hears such a suggestion!

We need to practice using different forms of intraverbal suggestion until we find absolutely the most powerful combination of intonation and inflection.

I am often able to significantly increase a salesperson's closing ratio simply by adding the proper form of intraverbal suggestion to the words he or she is already using.

If you are one of the first to master these powerful persuasion techniques, you'll have a significant edge over your competitors and you will be able to successfully close more sales with less effort.

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  Selling Techniques 101

Article Tags: conversational hypnosis, dramatic increases, dreams and desires, future world, hypnotic state, innermost dreams, level of stress, linguistic programming, master self, negative thinking, negative thoughts, pessimism, piggyback, positive thoughts, programming techniques, sales effectiveness, salespeople, salesperson, self hypnosis, suggestibility



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