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The Art of Communication

The Art of Communication

COMMUNICATION: from the root word “common”
“involves having something in common”

"Effective communication needs to be built around this simple foundation and realisation: communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process."
Dr. Heinz Goldmann

To communicate clearly you need to find the other person’s dominant perceptual mode
Visual – Auditory – Kinaesthetic

Present ideas so that they can see and hear and feel themselves experiencing the benefits of your ideas

ACTIVE LISTENING

Learn to see, hear, and feel in the same way the other the other person sees, hears, and feels.

Reflect back to the other person what you understand them to be saying. (Be careful not to change the meaning of what someone says by paraphrasing what you think they said)

Clarify what the other person is saying by asking questions:-

Seven serving men:
What?
Who?
Which?
When
Where?
How?
Why?

Remember 70/30 Rule - which is 70% listening and 30% Talking





The Art of Communication - To learn more about this author, visit Colly Graham's Website.

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About The Author


Colly Graham
(Visit Colly's Website) Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group

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