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Understanding Motivation - A Key Requisite of the Sales Manager



Understanding Motivation - A Key Requisite of the Sales Manager
   

• Company Goals

• Job Satisfaction

1 The Job Itself - challenging, exciting, sense of accomplishment
2 Values - are they valued as employees
3 Fellow Workers - are they responsible, intelligent, do they get on well
4 Supervision - do you listen to their ideas, and provide with things they need to do their job

5 Company Policies and Support - company benefits, sales training, promotional support

6 Pay - compared with other companies, incentives to increase sales
7 Promotion and advancement - opportunities for advancement
8 Customers - do they respect the sales people are they fair
• Role
• Pay
• One’s Life in General - Values

“To be able to motivate people to peak performance we need to be able to find areas where organizational goals overlap individual needs and goals”

• Motivation is encouraging people to WANT to do what YOU want them to do!

• Motivation is a battle for the heart – not just an appeal to the mind

• Connect with the passions people have and they will follow you to the ends of the earth

There is one driver behind all human behaviour.
A four word phrase sums up the reason for everything we do, everything we desire and every path we seek. It explains every breath we take from birth unto death and is the root of our entire being. It is the ultimate marketing slogan and the basis of every mission statement.

The “Need to be Needed” principle

It is not enough to be loved

People need to know they are needed

The Sales Manager needs to:

1 Gain an understanding what motivation is

2 Measure motivational needs and assess the job environment

3 Develop motivational programs to improve performance


Maslow’s Hierarchy of Needs Theory

1 Physiological Needs
(food, shelter and sleep)

2 Security needs
(Protection, safety, order)

3 Belonginess and Love Needs
(acceptance and affection)

4 Esteem Needs
(achievement, status, recognition)

5 Self-Actualisation Needs
(self-fulfilment, doing well at what one is suited to do)


Four Simple Motivating Factors

1 The Need to be Loved and Liked
2 The Need For Approval and Acceptance
3 Curiosity
4 The Search for Identity


Understanding Motivation - A Key Requisite of the Sales Manager - To learn more about this author, visit Colly Graham's Website.

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About the Author


Colly Graham
(Visit Colly's Website)
Colly Graham CEO of salesxcellence After graduating from college, Colly entered the field of accountancy however after five years decided to change his career direction in sales. First working for a Fortune 500 company in fast moving consumer goods, his career progressed from selling capital equipment, financial services to internet services, with a wide management experience in both telephone and field sales, concentrating on the recruitment, training and development of sales people, in this role he gained experience in designing and building a number of successful sales teams. Colly brings thirty years of practical experience of selling and his ability to empathize with sales people and establish immediate rapport and credibility as a trainer, (the accolade Colly receives from most sales people is “that he has carried the bag”). A licensed practitioner of NLP Colly trained with Richard Bandler in 1998. When I entered the field of sales, back in 1969, with local franchise holder for Pepsi Cola because of my lack of knowledge of any selling skills I set a goal, to one day, start my own training company. As my career in sales progressed becoming a sales manager, group
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