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Voice Mail - Friend or Foe
Written by: Colly GrahamArticle Overview: What is your instant response to the question? If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to drive consultants up the wall, it is trying to get prospects to return their calls. We are in a catch-22, you cannot drop in without an appointment, but we cannot get an appointment because nobody returns our calls. You just cannot win sometimes.
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Voice Mail - Friend or Foe
I estimate that over 50 percent of the time we are reaching voice mailboxes instead of real people. With those kinds of statistics, you would think we had be better prepared for the situation… but most of us are not.
We had better be prepared because, whether we like it or not, the telephone, voice mail, e-mail, and other technological roadblocks to reaching our clients have become a reality.
Many of us feel that prospects are hiding behind their voice mail or e-mail systems. Not so. They're not hiding behind them, they're using them to screen or filter out potential time-wasting activities.
Perhaps you put the phone down and say s*x!! And think I will call later.
What a wasted opportunity! In my mind, voice mail is great! Why?
Any idea how much people pay for a 30 second commercial during the Super bowl Final...about $500,000 for 30 seconds.
So when Nike are paying that kind on money for 30 seconds, how much do they spend in preparing that commercial, making sure with market research planning etc that they will get the maximum number of people to take a good hard look at Nike products.....it might be even more!
Voice Mail is an opportunity if it is done right. No hmmmmm...ahhhhhhh. hmmmmm Or messages that are too short too long too fast. Ever left a message that rambled on and you regretted leaving message, should have just hung up. Ever hoped that the voice mail system would give you options to erase and start again?
Not unusual, if you did not have a plan, a repertoire of interesting, compelling messages, internalized, sounding natural warm and friendly. You probably have 15-20 seconds where you can leave a message that may differentiate your services from the competition. When you are driving in your car, listening to the radio, watching commercial television we are bombarded by 30 second messages that slip into your brain.
What do we want to get out of this voice mail message? Them to call us back so what we have to do is give them 2-3 reasons why it is in their best interest to return your call.
If they do not call back, you can leave a second and different message and even a third!
Make them interesting and yes even make them funny!
Sometimes people phone back just to congratulate an innovative fun and interesting way of getting their attention.
All of the above is applicable for e-mail messages too.
Good Selling!
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Article Tags: commercial television, e mail, hmmmmm, kinds of statistics, leaving message, listening to the radio, mail systems, market research, maximum number, nike, nike products, prospects, real people, research planning, roadblocks, super bowl, time wasting activities, voice mail message, voice mail system, voice mailboxes
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About the Author: Colly Graham RSS for Colly's articles - Visit Colly's website  Click here to visit Colly's website   The Art of Communication Building Rapport Customer Relationships Presenting the Sales Solution The Sales Managers Coaching Model at Work Field Sales Training Accompaniment |
Related Forum Posts
Voice SMS!
- Ashish,
I enjoy sending txt messages and it seems faster to send a Voice one than txt.
How do you plan on informing the user that there is a limitation to the amount of voice you can record in a Voice SMS? I believe txt has about 168 character limit.
Voice SMS
- Ashish,
Is this a Voice message that will be converted to Text and then sent via sms so that the recipient is reading text?
Re: Is Bulk Mailing useful for promotion
- We use Mail Chimp for our email campaigns (it's awesome and free for small lists), but we only email to subscribers. Have never tried buying a list and spamming people. I can't imagine it would be very beneficial, and will certainly create ill will from the people you spam.
Re: Voise SMS feature on mobile...Yes/No
- [quote="Ashish":1j8d830z]As far as spam is concerned, how about if you are aware of the destination from where it's arriving. I myself believe if I had to use this form of communication and I have to choose any one of them by spending same, I'd go for the Voice SMS.
Anyone else thinks the same or majority people likes to avoid SMS communication.[/quote:1j8d830z]
Hi Ashish,
If I registered for something like a business seminar or social event, I can see the benefit of being reminded via text message on my cell phone. However, I'd still prefer text over voice SMS because even if you hired a person with the clearest voice to deliver your voice SMS... I'd still need to listen to that message twice to write down the contact person's info/phone number (if it's different than the one used to leave the message). That's a hassle as I may not have a pen and paper down with me.
Top Franchises For 2007
- Entrepreneur came out with a list of the top franchises for 2007. They are:
1. Subway
2. Dunkin' Donuts
3. Jackson Hewitt Tax Service
4. 7-Eleven Inc.
5. UPS Store, The/Mail Boxes Etc.
6. Domino's Pizza LLC
7. Jiffy Lube Int'l. Inc.
8. Sonic Drive In Restaurants
9. McDonald's
10. Papa John's Int'l. Inc.
It still seems to be dominated by food companies (70% of the list!)
Can non-food companies make it as a successful franchise?
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