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I estimate that over 50 percent of the time we are reaching voice mailboxes instead of real people. With those kinds of statistics, you would think we had be better prepared for the situation… but most of us are not.
We had better be prepared because, whether we like it or not, the telephone, voice mail, e-mail, and other technological roadblocks to reaching our clients have become a reality.
Many of us feel that prospects are hiding behind their voice mail or e-mail systems. Not so. They're not hiding behind them, they're using them to screen or filter out potential time-wasting activities.
Perhaps you put the phone down and say s*x!! And think I will call later.
What a wasted opportunity! In my mind, voice mail is great! Why?
Any idea how much people pay for a 30 second commercial during the Super bowl Final...about $500,000 for 30 seconds.
So when Nike are paying that kind on money for 30 seconds, how much do they spend in preparing that commercial, making sure with market research planning etc that they will get the maximum number of people to take a good hard look at Nike products.....it might be even more!
Voice Mail is an opportunity if it is done right. No hmmmmm...ahhhhhhh. hmmmmm Or messages that are too short too long too fast. Ever left a message that rambled on and you regretted leaving message, should have just hung up. Ever hoped that the voice mail system would give you options to erase and start again?
Not unusual, if you did not have a plan, a repertoire of interesting, compelling messages, internalized, sounding natural warm and friendly. You probably have 15-20 seconds where you can leave a message that may differentiate your services from the competition. When you are driving in your car, listening to the radio, watching commercial television we are bombarded by 30 second messages that slip into your brain.
What do we want to get out of this voice mail message? Them to call us back so what we have to do is give them 2-3 reasons why it is in their best interest to return your call.
If they do not call back, you can leave a second and different message and even a third!
Make them interesting and yes even make them funny!
Sometimes people phone back just to congratulate an innovative fun and interesting way of getting their attention.
All of the above is applicable for e-mail messages too.
Given everyone’s busy schedule, leaving voice mail messages is an unavoidable business practice. However, voice mail is a tool. Despite its widespread use among companies, government agencies and private residences,...
What is your instant response to the question?
If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to driv...
While we are walking around, enjoying the show, spending time with the family or just going from one location to another, it's not unusual to see people working with technology. Some of these people may actually ha...
Many people are frustrated with voice mail. It seems like an impenetrable wall between you and your prospects. It often seems the harder you try, the more voice mail you get to.
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Colly Graham
(Visit Colly's Website)
Colly Graham CEO of salesxcellence After
graduating from college, Colly entered the
field of accountancy however after five
years decided to change his career
direction in sales. First working for a
Fortune 500 company in fast moving
consumer goods, his career progressed from
selling capital equipment, financial
services to internet services, with a wide
management experience in both telephone
and field sales, concentrating on the
recruitment, training and development of
sales people, in this role he gained
experience in designing and building a
number of successful sales teams. Colly
brings thirty years of practical
experience of selling and his ability to
empathize with sales people and establish
immediate rapport and credibility as a
trainer, (the accolade Colly receives from
most sales people is “that he has carried
the bag”). A licensed practitioner of NLP
Colly trained with Richard Bandler in
1998. When I entered the field of sales,
back in 1969, with local franchise holder
for Pepsi Cola because of my lack of
knowledge of any selling skills I set a
goal, to one day, start my own training
company. As my career in sales progressed
becoming a sales manager, group
Colly Graham Video - Colly Graham discusses Creating Customers on the Telephone -The importance of the telephone in selling is now well documented. This training DVD focuses on getting in front of more prospects by teaching the skill of telephone appointment setting. The workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. Based on practical skills that get results fill your diary with qualified appointments.
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