Voice Mail - Friend or Foe
Voice Mail - Friend or Foe
We had better be prepared because, whether we like it or not, the telephone, voice mail, e-mail, and other technological roadblocks to reaching our clients have become a reality.
Many of us feel that prospects are hiding behind their voice mail or e-mail systems. Not so. They're not hiding behind them, they're using them to screen or filter out potential time-wasting activities.
Perhaps you put the phone down and say s*x!! And think I will call later.
What a wasted opportunity! In my mind, voice mail is great! Why?
Any idea how much people pay for a 30 second commercial during the Super bowl Final...about $500,000 for 30 seconds.
So when Nike are paying that kind on money for 30 seconds, how much do they spend in preparing that commercial, making sure with market research planning etc that they will get the maximum number of people to take a good hard look at Nike products.....it might be even more!
Voice Mail is an opportunity if it is done right. No hmmmmm...ahhhhhhh. hmmmmm Or messages that are too short too long too fast. Ever left a message that rambled on and you regretted leaving message, should have just hung up. Ever hoped that the voice mail system would give you options to erase and start again?
Not unusual, if you did not have a plan, a repertoire of interesting, compelling messages, internalized, sounding natural warm and friendly. You probably have 15-20 seconds where you can leave a message that may differentiate your services from the competition. When you are driving in your car, listening to the radio, watching commercial television we are bombarded by 30 second messages that slip into your brain.
What do we want to get out of this voice mail message? Them to call us back so what we have to do is give them 2-3 reasons why it is in their best interest to return your call.
If they do not call back, you can leave a second and different message and even a third!
Make them interesting and yes even make them funny!
Sometimes people phone back just to congratulate an innovative fun and interesting way of getting their attention.
All of the above is applicable for e-mail messages too.
Good Selling!
Voice Mail Friend or Foe - To learn more about this author, visit Colly Graham's Website.
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I estimate that over 50 percent of the time we are reaching voice mailboxes instead of real people. With those kinds of statistics, you would think we had be better prepared for the situation… but most of us are not.
We had better be prepared because, whether we like it or not, the telephone, voice mail, e-mail, and other technological roadblocks to reaching our clients have become a reality.
Many of us feel that prospects are hiding behind their voice mail or e-mail systems. Not so. They're not hiding behind them, they're using them to screen or filter out potential time-wasting activities.
Perhaps you put the phone down and say s*x!! And think I will call later.
What a wasted opportunity! In my mind, voice mail is great! Why?
Any idea how much people pay for a 30 second commercial during the Super bowl Final...about $500,000 for 30 seconds.
So when Nike are paying that kind on money for 30 seconds, how much do they spend in preparing that commercial, making sure with market research planning etc that they will get the maximum number of people to take a good hard look at Nike products.....it might be even more!
Voice Mail is an opportunity if it is done right. No hmmmmm...ahhhhhhh. hmmmmm Or messages that are too short too long too fast. Ever left a message that rambled on and you regretted leaving message, should have just hung up. Ever hoped that the voice mail system would give you options to erase and start again?
Not unusual, if you did not have a plan, a repertoire of interesting, compelling messages, internalized, sounding natural warm and friendly. You probably have 15-20 seconds where you can leave a message that may differentiate your services from the competition. When you are driving in your car, listening to the radio, watching commercial television we are bombarded by 30 second messages that slip into your brain.
What do we want to get out of this voice mail message? Them to call us back so what we have to do is give them 2-3 reasons why it is in their best interest to return your call.
If they do not call back, you can leave a second and different message and even a third!
Make them interesting and yes even make them funny!
Sometimes people phone back just to congratulate an innovative fun and interesting way of getting their attention.
All of the above is applicable for e-mail messages too.
Good Selling!
Voice Mail Friend or Foe - To learn more about this author, visit Colly Graham's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Colly Graham Video - Colly Graham discusses Creating Customers on the Telephone -The importance of the telephone in selling is now well documented. This training DVD focuses on getting in front of more prospects by teaching the skill of telephone appointment setting. The workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. Based on practical skills that get results fill your diary with qualified appointments.
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