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Finding new customers when times are tough
Written by: Bob HazellArticle Overview: Finding it hard to get new customers at present? Here are a few ideas that will help you succeed.
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Finding new customers when times are tough
Finding new customers when times are tough!
Contact new prospects and past customers
We need to constantly grow our customer base, don't we? How can we do that?
Do some research
Look up all the customers that used to use our products or services. If they once used us, it is time to speak with them again. Also, grow our customer base with carefully selected future prospects. Don't put this off. The sooner we start the process, the sooner it pays off.
Send them a letter
Yes, I said letter, not email. Letters are much harder to ignore. We don't need to say too much in the letter, but it does need to be 'customer centric'. So make it about them, their challenges and needs, not about us and what we do. The letter will help to take the 'cold' out of 'cold call'. It gives us a real reason for calling them later. If we hand write the envelope it greatly increases the chance that the letter will be read.
'Phone them 10 days later
The 10 days is close enough for them to remember seeing our letter, but long enough for them to have buried it in the 'in' tray, filed it or dumped it. Prepare what you are going to say. The reason for your call is "did you get the letter I sent you?"
Remember that we are only selling an appointment
That is, provided that we can't sell our products or services over the 'phone. If we can sell them over the 'phone, get on with it. But if it's an appointment we need, that's all we sell. The way this is done is crucial, but if done properly we will get at least one appointment for each four contacts. If you can't get that in your business, ask for a no obligation meeting by emailing us here. As in all things we do, we need to find a winning formula that works for us and stick with it. So have a script. That in itself inspires confidence. On our workshops the script comes as part of the package. The close is amazing, and is what brings the appointment!
Do you need a cold calling script? With a good one you can get more than one appointment for every four decision makers you speak with!!
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Article Tags: appointment, challenges, cold call, cold calling script, confidence, customer base, emailing, future prospects, obligation, real reason
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About the Author: Bob Hazell RSS for Bob's articles - Visit Bob's website  Click here to visit Bob's website   Get going to get results Get Matching In front of the customer selling facetoface Get Listening Finding new customers when times are tough |
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Re: Where is the best place to find a web developer?
- That's a really tough one. Finding a business partner is like finding a wife - it takes a lot of trust to get the right one. I would try to hang out at tech-related startup events and see if you hit it off with anybody.
Good luck!
Re: Kevin. What happened to all others moderators?
- Thanks Kevin for your reply, I will be fulfilling my obligation of a moderator from now on. I was going through some rough times in the past months, that was why I was not consistent. Thank God the rough times is gone and i am back. Tough times never last but tough people last.
Re: What Businesses to Bail Out?
- Shri, I agree. Just within my own little circle of family and friends there have been at least 4 people who have filed for bankruptsy. Who do they think gets stuck paying off their debts? Do they think they just go up in smoke never to be heard about again? I know times are tough, but people don't want and /or aren't willing to change their lifestyles to reflect the tough times. And I'm not just pointing fingers at others......I can't get my own husband to understand the depth of the problems our economy has only begun to feel. When you see ONE bank being rescued by the feds for a cool 85 billion dollars, you better believe there's a problem. We, as a nation, are not being responsible and I think our founders would flip in their graves if they knew the mess we were in.
Re: Email Marketing
- Yes, true. What kind of changes happened in Email campaigns except the opt-in? Finding the exact target and reaching them is always a challenge.
What new methods can we have to reach the new customers?
Thanks
Robert
Re: Fed rate cuts . . .
- [quote="BizLoanz4u":1hw6furk]These are truely tough lending times and i don't really think the lower rate helps the avarage person.[/quote:1hw6furk]
Well..but is tough lending good or bad?
Most of the problem today has been caused by lenders being too soft on their "due diligence," haven't they?
I used to think that banks only lent money to people who didnt' need it. Now, thatmay come true for real!
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