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Knowledge Is Power?

Guest post by: Chris

Article Overview: Chris Randolph, author of "The Sales Edge" and several other books on professional selling, marketing, internet marketing, personal development and motivation shares a couple ideas on how to get knowledge and how you must use knowledge for it to be effective.

Knowledge Is Power?

How many times have you heard knowledge is power? Is knowledge really power? Most everyone would say that it is. It's what we've heard countless times. We've heard it told to us countless times. Maybe we've even said it countless times. For most of us, we buy into this mantra. Let's for the moment agree that this is irrefutably true. Knowledge is power. Ask yourself if you agree with this; Fast food is not the healthiest thing to put in your body, right? Fast food is unhealthy, it's full of fat, bad sugars, high calories and basically stuff that we just don't need. It's not good for our bodies. We've heard this told to us and proven to us countless times. How many of us would agree with this? Yes, exactly, most of us would agree with this statement.

If we can agree that fast food is not healthy for us, then answer this question; Have you gone to a fast food place at least once in the last seven days? Most of us have, without even really thinking about it.

You see, we know it's not healthy, yet we still go there. We know that we shouldn't really be eating it, yet we do. We have this knowledge but we discard it and indulge anyway.

So is knowledge really power?

In my opinion, knowledge is not power. APPLIED knowledge is power. Know ledge is of no use if we do not apply it. Access to knowledge is not power if we do not use it. If access to knowledge really gave you power and wealth and security, the richest people in the world would be librarians.

Think about this; Librarians should be the most powerful and the richest people in the world because they all of this knowledge at their fingertips. But they don't use it. They may have the answers or the knowledge of all this information, but if it's not utilized, then what is the point of all of this "power"?

How can we take this and apply it to our lives, business and careers?

It's very simple. If we are taught a technique, a concept, a skill to help us improve in our business, in our career, in our profession, we should use it.

In professional selling, we may have access to or even have knowledge of sales skills, we may have all the support and techniques available to us, but if we don't pick them up and use them, what's the point?

Let's say you are a carpenter. And in your tool bag, you have the world's best say. It's a fantastic saw, it's a double diamond tip saw. If you place this saw on a piece of wood, it cuts through the wood like butter with the straightest line you've ever seen. You can have in your mind, a design for a table. You think about how beautiful that table would look with the straight cut lines. But that table is not going to get built if you do not pick up that fabulous saw, will it?

In our profession of selling, we have learned techniques for setting appointments, for cold calling, skills for presenting, for handling objections and closing. What good are these skills if we don't pick them up and use them?

Our results will never get better than they are. Our paychecks will never rise above the level that they are at now. I sincerely encourage you to think about the knowledge you have at your disposal. Think about this knowledge that you have and then use it.

Remember, knowledge isn't power. Applied knowledge is power.

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Article Tags: chris randolph, couple ideas, get the sales edge, knowledge is power, marketing internet marketing, motivation, personal development, professional selling



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