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10 Ways to Increase your Sales

Written by: Karen Andrews

Article Overview: Want to increase your sales and grow your business but worried you will come across as a pushy sales person? Not sure what to do or where to start to ensure your business is a success this year? The key to success, particularly in sales, is planning ahead and always be willing to try something new.

10 Ways to Increase your Sales

1. Review the previous year. Did you make enough money? Did you reach your goals? Compare your sales month to month; when were the good times and when were the quiet times ?


2. Learn from your successes and your failures and reinforce the actions and tools that generated results and those that didn’t. Maximize the good times and minimize the quiet times

3. Know who and what your best source of business is:

• Was it client referrals or word of mouth and if so, who were your best referrers?
• What networking events generated the greatest amount of business or provided the best opportunity to meet your target market?
• How many enquiries were generated from your website?
• How many were generated from a marketing campaign or cold calling?

4. Develop a sales target that takes into account your personal and professional goals and ask “how will this be achieved?”

• Will you need to employ a sales person, even if they are part-time?
• Will you need to re-develop your website or increase your marketing and PR?
• Will you need to increase your networking and business development actitivies?
• Will you need to increase the number of referrals generated?
• Will you need to change your client focus to attract bigger clients?

5. Improve your sales and business skills, not just your Industry and product knowledge. If you would like your business to change and grow, how will you and your staff need to grow and change?

6. Know your target market. Create a profile of your ideal client including what they care about, what challenges they face or what they would like to improve. If you know what you are looking for it’s easier to find them.

7. Ask for referrals. Tell your clients and your business network what type of clients you would like to work with and ask them if they know anyone that fits that description. Reward those clients that send you successful referrals.

8. Upsell your existing clients – how many of your clients know about all of your products and services?

9. Increase your networking activity; the more people who know about you and your business, the more people that can be referred to you.

10. Follow up, follow up, follow up. The last and most important point. So many sales are lost simply because no one bothered to follow up. It’s not about being pushy and arrogant to get the business; it’s about helping that client make a decision that will benefit them in the long term.

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Article Tags: increase sales, sales, sales coach, sales expert, sales person, sales strategy, sales tips, sales tricks



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