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How sales professionals can use the iPad2 as a serious business tool
| Guest post by: Wayne Berry |
Article Overview: Using state of the are iPads and other tablets by sales professionals can set them apart from their competitors.
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Free Download - How sales professionals can use the iPad2 as a serious business tool By Wayne Berry |
How sales professionals can use the iPad2 as a serious business tool
I am very much into using new technology
for selling today. The iPad2 was a
real breakthrough mainly because of it’s front and back camera which can now be
used with Skype. Before we get
into that, let’s recognize that the iPad2 is “hot” new product from Apple. People are fascinated by it and when
used in a sales presentation it can really grab a prospect’s attention. Instead of using brochures etc to
explain what you have to offer, consider making short videos, which explain
what you are offering. Don’t throw
your hands up in the air and say too expensive to create and takes too
long. Not true!! Shoot your videos with a small digital
camera, import it into an editing program like Apple’s iMovie. Use one of their templates, edit out
what’s not needed, add some music and commentary and that’s it. A 15 minute job if you know what you
are doing and it really is easy.
Learn how to do this, or get someone in your company to learn.
Clients are more interested in watch
SHORT videos (less than 4 minutes) than reading pages of a brochure. Videos grab attention, but keep them
short. If you have 10 features to
explain, make 10 short videos, not one long one. Even make these specifically for this client addressing
their specific needs, incorporating their logos etc. They will be impressed! With one swipe across the screen, you can take them to the
next video. Enlarge what appears
on the screen or make smaller with just 2 fingers.
Also what about “Success Stories”? Record short interviews with satisfied
customers and have them in your iPad so you can show these when required. We have more than 100 at our
website. Do people watch them
all. No of course not, but after
watching a few and seeing you have 100 more, that adds a lot of credibility.
Also have pdf brochures on your iPad so
they are there if you need them. While you are there and before you leave, let
them have a copy of what they need in order to make their decision. That way they can also forward these to
other decision makers. Using email, Skype or YouSendIt to given them a copy in
minutes.
Better still, how about using Skype Group
Video Conferencing to bring all decision makers into your presentation,
regardless of where in the world they are. Eliminates that objection “I need to speak with head office
about this”. You can now have up
to 9 people plus yourself on the screen.
How about this? My Sales Coaches can take me into face-to-face meetings with
prospects any time anywhere, using Skype and either the propects’s WiFi or a
personal “Hot Spot” from their iPhone.
They connect to me using Skype on the iPad2, regardless of where in the
world I am. The iPad can be set upright on the corner of the prospect’s desk
and now we have a face to face meeting with my coach there “live”, and me there
full face “live’ too. They don’t
even need to offer me coffee!!
I can do 8 meetings a day this way
without even leaving my home office. Uses for the iPad2 are endless if you
start to think creatively. Contact
me and I’ll send you a link to a video where I’ll can tell you more.
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