Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









People Like To Do Business With People Who Are Like Them - Part 1

Guest post by: Wayne Berry

Article Overview: ARE YOU ON THEIR WAVE-LENGTH? Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack there of, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.

Free Download - How sales professionals can use the iPad2 as a serious business tool By Wayne Berry
Name: Email:

People Like To Do Business With People Who Are Like Them - Part 1

ARE YOU ON THEIR WAVE-LENGTH?

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack there of, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.

It is important to create instant rapport and make effective sales presentations to all of the different personality types that you encounter in your selling.

For example, what about that sale you thought you had made, but for some unknown reason your prospect changed their mind and didn't buy; or at least they didn't buy from you.

Chances are you lost that sale because of your inability to recognize and adjust to your prospect's preferred buying style.

This temperament mismatch is often referred to as a "personality conflict."

FThere are four Primary Personality Types

Research in the field of psychology tells us that we are born into one of four primary temperament styles: (Socialiser, Director, Thinker or Relater).

A person's temperament style is determined genetically and has nothing to do with their astrology sign, birth order or childhood experiences. Our temperament style is also unrelated to race or gender. Each of these four primary behavioral styles requires a different approach and selling strategy.

Hippocrates knew what he was talking about

Ancient Hippocrates, the father of medicine, is credited with originating the basic theory of the four temperament styles twenty-four hundred years ago. Since the days of ancient Greece there have been many temperament theories and a wide variety of evaluation instruments, but essentially they utilize the four temperament styles that Hippocrates identified.

Hippocrates observed that these four styles have a direct influence on our physiology, character traits and outlook on life.

Hippocrates used some terms for these "personality types" that have little relevance today. I prefer the terminology given to these "personality types" in the 1980's by two American speakers whom I used to bring to Australia for seminars.

Dr Tony Alessandra and Jim Cathcart called these personality types...

The Director

Extroverted - Determined - Demanding - Domineering - Controlling - Practical - Self-reliant - Decisive - Insensitive.

The Socialiser

Extroverted - Enthusiastic - Emotional - Sociable - Impulsive - Optimistic - Persuasive - Unorganized .

The Relater

Introverted - Accommodating - Harmonious - Indecisive - Patient - Polite - Uninvolved - Friendly - Sympathetic.

The Thinker

Introverted - Thoughtful - Organized - Critical - Shy Detailed - Pessimistic - Introspective - Secretive - Aloof.

We need to know how to identify each personality type when we meet them, and know how to sell and negotiate effectively with them.

You also need to learn how to identify your own personality type.

Are you a Director, Socialiser, Relater or Thinker?

All have strengths and weaknesses.

By understanding your own personality type, your strengths and weaknesses, you'll know how to modify your own natural style of communication so you are in "sync" or on the same "wave-length" as the people you deal with in selling and in all other areas of your life.

This is a vital skill to have. With it you'll sell more in less time and with less stress, and you'll enjoy better relationships too.

Have a great week. Make it a great week!

Wayne Berry CSP*

Related Articles
  'Check' This Tax and Business Strategy
  Finding a CheapSenior Health Insurance Plan
  Book Review: Web Marketing For Dummies
  Can You Really Run a Franchise Part-Time?
  UK Businesses: Are you getting Mortgage Interest Relief on your Home Office?

Home > Sales > Wayne Berry > People Like To Do Business With People Who Are Like Them Part 1
Article Tags: ancient greece, astrology sign, basic theory, behavioral traits, birth order, body language, character traits, childhood experiences, different personality types, effective sales presentations, evaluation instruments, father of medicine, four hundred years, instant rapport, language patterns, natural chemistry, oil and water, personality conflict, temperament styles, wave length

About the Author: Wayne Berry
RSS for Wayne's articles - Visit Wayne's website

Wayne Berry CSP* is Australia's own TOP GUN Business Sales Coach and most in-demand speaker on sales, negotiating and Sales Management Training. He is ranked in the top 7% of professional speakers in the world by the USA based National Speakers Association. He is a best selling author and one of Australia's best known speakers. His four books, “Negotiating In The Age of Integrity”, “How To Get The Best Deal Every Time”, “How To Get The Best Sale Every Time” and “How To Lead and Motivate A TOP GUN Sales Team” are now sold in 13 countries. He speaks more than 200 times each year at conferences around Australia, New Zealand, Asia, and at programs arranged by his TOP GUN® Business Academy. This year his seminars and workshops will be attended by more than 20,000 sales and business people. He has also recorded more than 40 audio and DVD video programs on selling, sales management and negotiating. He has shared the platform with Tom Hopkins, Brian Tracy, Zig Ziglar, Earl Nightingale, Dr Norman Vincent Peale, Dr Denis Waitley, James Rohn, and many, many other internationally renown speakers.

Click here to visit Wayne's website
Dashed Line

More from Wayne Berry
How sales professionals can use the iPad2 as a serious business tool
How Sales Managers can reinvigorate poor sales performers
WORK LIKE A MANIAC PLAY LIKE THE RICH AND FAMOUS ITS ALL ABOUT BALANCE
ARE YOUR PROSPECTS DISSATISFIED
Todays PROFESSIONAL SALES PERSON Versus THE AMATEUR


Related Forum Posts
Re: Kevin's Case Study #3 - Promoting something you can't try Re: Kevin's Case Study #3 - Promoting something you can't try - I agree with ltrahan. People generally have to see it to believe it these days. I know I would want to.
Facebook and Business Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.
Re: How can I use this forum to market my company? Re: How can I use this forum to market my company? - Indeed this forum is a great place for your business promotion. People are looking into it seriously and i have been getting a lot of positive response.
Re: new at this and need to get moving Re: new at this and need to get moving - Hi Glenn, This is a good place to come for ideas. People are very open and willing to share. What is the product you sell?
Re: Five Personality Traits of Successful Business Owners Re: Five Personality Traits of Successful Business Owners - 1. Focus 2. Ability to Adapt 3. Hard Work 4. Good planning 5. People Skills


Recommended Article for You close

  'Check' This Tax and Business Strategy

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How To Be A Management Legend

When the Going Gets Tough, the Tough Log On

Qualities of Leadership Part 1

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.