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People Like To Do Business With People Who Are Like Them - Part 1
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| Guest post by: Wayne Berry |
Article Overview: ARE YOU ON THEIR WAVE-LENGTH? Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack there of, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.
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People Like To Do Business With People Who Are Like Them - Part 1
ARE YOU ON THEIR WAVE-LENGTH?
Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack there of, between temperament styles. Our temperament style not only determines our behavioral traits, body language patterns and buying style, but it also influences our compatibility with other people.
It is important to create instant rapport and make effective sales presentations to all of the different personality types that you encounter in your selling.
For example, what about that sale you thought you had made, but for some unknown reason your prospect changed their mind and didn't buy; or at least they didn't buy from you.
Chances are you lost that sale because of your inability to recognize and adjust to your prospect's preferred buying style.
This temperament mismatch is often referred to as a "personality conflict."
FThere are four Primary Personality Types
Research in the field of psychology tells us that we are born into one of four primary temperament styles: (Socialiser, Director, Thinker or Relater).
A person's temperament style is determined genetically and has nothing to do with their astrology sign, birth order or childhood experiences. Our temperament style is also unrelated to race or gender. Each of these four primary behavioral styles requires a different approach and selling strategy.
Hippocrates knew what he was talking about
Ancient Hippocrates, the father of medicine, is credited with originating the basic theory of the four temperament styles twenty-four hundred years ago. Since the days of ancient Greece there have been many temperament theories and a wide variety of evaluation instruments, but essentially they utilize the four temperament styles that Hippocrates identified.
Hippocrates observed that these four styles have a direct influence on our physiology, character traits and outlook on life.
Hippocrates used some terms for these "personality types" that have little relevance today. I prefer the terminology given to these "personality types" in the 1980's by two American speakers whom I used to bring to Australia for seminars.
Dr Tony Alessandra and Jim Cathcart called these personality types...
The Director
Extroverted - Determined - Demanding - Domineering - Controlling - Practical - Self-reliant - Decisive - Insensitive.
The Socialiser
Extroverted - Enthusiastic - Emotional - Sociable - Impulsive - Optimistic - Persuasive - Unorganized .
The Relater
Introverted - Accommodating - Harmonious - Indecisive - Patient - Polite - Uninvolved - Friendly - Sympathetic.
The Thinker
Introverted - Thoughtful - Organized - Critical - Shy Detailed - Pessimistic - Introspective - Secretive - Aloof.
We need to know how to identify each personality type when we meet them, and know how to sell and negotiate effectively with them.
You also need to learn how to identify your own personality type.
Are you a Director, Socialiser, Relater or Thinker?
All have strengths and weaknesses.
By understanding your own personality type, your strengths and weaknesses, you'll know how to modify your own natural style of communication so you are in "sync" or on the same "wave-length" as the people you deal with in selling and in all other areas of your life.
This is a vital skill to have. With it you'll sell more in less time and with less stress, and you'll enjoy better relationships too.
Have a great week. Make it a great week!
Wayne Berry CSP*
Article Tags: ancient greece, astrology sign, basic theory, behavioral traits, birth order, body language, character traits, childhood experiences, different personality types, effective sales presentations, evaluation instruments, father of medicine, four hundred years, instant rapport, language patterns, natural chemistry, oil and water, personality conflict, temperament styles, wave length
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About the Author: Wayne Berry RSS for Wayne's articles - Visit Wayne's website Wayne Berry CSP* is Australia's own TOP GUN Business Sales Coach and most in-demand speaker on sales, negotiating and Sales Management Training. He is ranked in the top 7% of professional speakers in the world by the USA based National Speakers Association. He is a best selling author and one of Australia's best known speakers. His four books, “Negotiating In The Age of Integrity”, “How To Get The Best Deal Every Time”, “How To Get The Best Sale Every Time” and “How To Lead and Motivate A TOP GUN Sales Team” are now sold in 13 countries. He speaks more than 200 times each year at conferences around Australia, New Zealand, Asia, and at programs arranged by his TOP GUN® Business Academy. This year his seminars and workshops will be attended by more than 20,000 sales and business people. He has also recorded more than 40 audio and DVD video programs on selling, sales management and negotiating. He has shared the platform with Tom Hopkins, Brian Tracy, Zig Ziglar, Earl Nightingale, Dr Norman Vincent Peale, Dr Denis Waitley, James Rohn, and many, many other internationally renown speakers. Click here to visit Wayne's website How sales professionals can use the iPad2 as a serious business tool How Sales Managers can reinvigorate poor sales performers WORK LIKE A MANIAC PLAY LIKE THE RICH AND FAMOUS ITS ALL ABOUT BALANCE ARE YOUR PROSPECTS DISSATISFIED Todays PROFESSIONAL SALES PERSON Versus THE AMATEUR |
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