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The 16 Most Persuasive Words In The English Language - Part 1
The 16 Most Persuasive Words In The English Language - Part 1
THE 16 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE
Advertisers have known for years that certain words have great psychological impact on us. These words evoke deep feelings, bring back memories and often motivate us to look at things in totally new ways. Often the result is that we decide to try something we have never tried before.
Some of the most successful sales people I know use these same words to add power to their presentations.
Here they are...
THE TOP 16 PERSUASIONS WORDS
1. Discover
This word evokes a feeling of opportunity, and suggests a better life. When you tell your clients that they will discover something, you will evoke the same feelings in them. eg. "Once you own this, you'll discover just how easy life can be."
2. Easy
Everyone wants more simplicity and the ability to do things more easily. If your product or service can make something easier for your prospect, use the word frequently and tell them how you can achieve this for them. It's a word that relaxes, removes apprehension, and something everyone wants more of in their life.
3. Good
Good is not a high-powered word and that's the secret of its success. It evokes stability and security. Consider the phrases, "As good as gold" or "As good as mother used to make" or "The good old days". If some thing is good about your product or service, or it's good for your prospect, use the word and explain how it's good for them.
4. Save
Everyone likes to save. They like to save time, save money, save trouble, save hassles etc. It's a powerful word. If you can save your client something, use this word during your conversations and presentations and demonstrate how you can achieve this. Sometimes saving money can be even better than making money.
5. Guaranteed
One of the greatest fears most people have is the fear of making a mistake or taking a risk. If you can guarantee the results you are presenting, tell your prospect this. It removes the risk and removes the fear. Putting it in writing is even better.
Many companies today know the value of offering a money back guarantee. In marketing circles it's called "Risk Reversal" and buyers love it. Providing a Money Back Guarantee can double or treble the response of a direct marketing campaign.
If you can provide such a guarantee and you are not yet doing it, do it! We have provided just such a guarantee on our seminars, audio CDs and books for more than 30 years now. Do unscrupulous people ever try take advantage of us? Yes sometimes a few do. However I'm convinced that the percentage of extra people who buy from us, because they feel safe as a result of our guarantee, far exceeds the minuscule percentage of people who try to steal from us.
6. Proven
People don't like the idea of being a "crash-test-dummy" for somebody's new idea or product. If your product or service is proven, use that word.
Better still, show them proof that it's a proven product or can produce proven results. Collect testimonial letters from your existing clients and show them to new clients. If there are figures or photographs that you can use to show that something is proven, get them and use them.
7. Money
You knew it would eventually come up didn't you? There is no doubt about it, money is a big motivator. Few people feel they have enough, and most people want more of it. If your product or service can save or make your prospect more money, tell them how it does this. If you can calculate how just much extra money can be made or saved over the life of the product, tell your prospect what this is.
This is called "cost justification". Compare the amount of money they will invest to have the product, with how much extra it will make or save them. In this way you'll be showing your prospect that your product will pay for itself, and then go on returning extra money on what they initially invested.
8. Safe
Safety is important to everyone. Whether it's a safe decision, investment etc; or a product that is safe to use or provides extra safety for it's owner, we feel secure and "safe" when we hear that word.
If we feel something is safe, we feel we can trust the product, service, person or company. It's a powerful word. Use it often if it applies to your situation, product or service.
That's the first 8 on my list. I'll share the other 8 with you in the next article. Until we speak again...
Have a great week this week. Make it a great week!
Your Strategic Thinking Business Coach strongly believes that it is important to convey your ideas in a strategic manner by capturing the attention of the reader or listener you are addressing. The power of words i...
The interesting thing about words is that they have different meanings to different people, even when using the same language, due to the way we process, filter and finally understand information. What does a word ...
Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.
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Wayne Berry
(Visit Wayne's Website)
Wayne Berry CSP* is Australia's own TOP
GUN Sales Coach and most in-demand speaker
on sales, negotiating and sales
management. He is ranked in the top 7% of
professional speakers in the world by the
USA based National Speakers Association.
He is a best selling author and one of
Australia's best known speakers. His four
books, “Negotiating In The Age of
Integrity”, “How To Get The Best Deal
Every Time”, “How To Get The Best Sale
Every Time” and “How To Lead and Motivate
A TOP GUN Sales Team” are now sold in 13
countries.
He speaks more than 200 times each year at
conferences around Australia, New Zealand,
Asia, and at programs arranged by his TOP
GUN® Business Academy. This year his
seminars and workshops will be attended by
more than 20,000 sales and business
people.
He has also recorded more than 40 audio
and DVD video programs on selling, sales
management and negotiating.
He has shared the platform with Tom
Hopkins, Brian Tracy, Zig Ziglar, Earl
Nightingale, Dr Norman Vincent Peale, Dr
Denis Waitley, James Rohn, and many, many
other internationally renown speakers.
Wayne Berry Video - Successful selling today requires the skills of being able to build successful relationships. This video explains how to do that by Wayne Berry.
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