Prospecting For New Business - Cold Calling

Guest post by: Peter O'Donoghue
Become an Author

Free PDF Download
Cold Calling Tip - How to prepare for a successful cold call - By Peter O'Donoghue

There has been a lot of debate in sales blogs and sales articles recently about the effectiveness of cold calling. Many people are taking a stance so that they can 'carve' out there own piece of the marketplace. Cold calling is dead screams one blog whilst another screams that cold caling is the best way too win business.

There are levels of cold calling - many of these are generally also referred to as warm calling.

When approaching someone who is a prospect to do business with you you are making a cold call.The most difficult kind of cold call is when the person you approach:

• Has never heard of your company.

• Doesn't believe he or she has any use for your product or service.

• Seems to be annoyed that you are bothering him/her

• Just doesn't like your approach

The best kind of cold call is when the person you approach:

• Knows your company.

• Knows something about your product or service.

• Knows that he or she has a need.

• Has heard about you.

• Had meant to call you.

This type of response comes from effective prospecting. Effective prospecting begins way, way before you ever pick up that phone to make the introduction. When you have an effective prospecting strategy in place you can have these golden moments when someone answers your hello with "I just meant to call you!"

Prospecting can start with the marketing efforts and brand building of the company. Never rely on this. The most effective salespeople know that they are the single biggest component of their business generation prospecting. The first step is this realisation. The second step is to have a sales prospecting strategy in place.

Check out the free sales resources on my blog and website to set you on the way to developing youjr effective sales strategy

C-Level Selling Tip 6: Networking, Use Your Resources

It Ain\'t About You by Keith Rosen, MCC

Why You Hate Cold Calling But Shouldn’t: The Common Myths Exposed and Truths Uncovered

Building a Pipeline of Qualified Prospects

Stop By All That Business Your Are Driving By If You Want to Increase Sales

Sales Training - Is There Any Need For Cold Calling Anymore?

MYTH: Cold calling is a good idea

What Cold Calling Business Lead Management Can Do For Your Business

Is cold calling right for my business?

\"Cold Calling Is Dead! \"Is A Lie

'The Queen of Cold Calling' and Call Reluctance

Cold Calls Anyone?

Cold Calling Tips: Check Your Calling Attitude

Cold Calling Does Work – Have You Tired It Lately?

A \"Warm Calling\" vs. \"Cold Calling\" Rant

What approach should I take when cold calling?

Overcoming Cold Calling Reluctance by Keith Rosen, MCC

The TACTIC You dont have to like cold calls you only have to make them

Overcoming The Fear Of Cold Calling

Home > Sales > Peter O'Donoghue > Prospecting For New Business Cold Calling > Google +

Free PDF Download
Cold Calling Tip - How to prepare for a successful cold call - By Peter O'Donoghue

About the Author: Peter O'Donoghue

RSS for Peter's articles - Visit Peter's website
Peter O'Donoghue is a UK Sales Expert specialising in sales training. Why not sign Up for '21st Century Selling' - The Bi-weekly Sales and Marketing Newsletter. It's free and easy and it's jam packed with Information to help you make more sales. Use the Easy Sign Up box at Sales Training. Also, have a look at the range of training courses at - Sales Training. Online Sales Training Telesales Training.
Sales Blog
Click here to visit Peter's website.

More from Peter O'Donoghue
How To Win New Business

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Prospecting For New Business - Cold Calling

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: