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Sales Tip: Selling Yourself By being different

Written by: Peter O'Donoghue

Article Overview: One of the greatest ways to stand out in the marketplace is to be different. Unfortunately many companies attempts at sellng by being different result ina bland me to message. Read this article to find out if you are at risk!

Sales Tip: Selling Yourself By being different

I have always been an advocate for being different in business. The risky path is the one that everyone else travels. Being middle of the road, conventional and conformist is actually a very risky place to be. Being different is a fantastic place to be with your business if you can find and dominate a position that means something for your prospective clients/customers.

Is being different for the sake of being different good enough?

Absolutely not.

I recently got a young salesperson in one of my client companies to research media buying and production agencies for a project my client was undertaking. Before I tell you the key thing that stands out for me as a result of that research let me first make a confession. The media and agency world is an alien environment for me. I understand traceable return on investment, clear articulation of why some one should buy or engage with us , and a simple to understand message. None of these things have I ever really felt that I could understand or get when large media agencies got involved.

After about two days of reviewing websites to compile a list the young guy looked up and said:

"Man these companies are all the same. On every single web site they all say they are different and then they all give the same reasons for being different!"





I nearly fell off my chair with laughter. He had a point. The agenicies live in a world where everyone is striving to be seen as different and creative. Thei attempts at convincing people they are different have all become so bland and futile that their very efforts are making them just like every other company in the Industry.

Check out what you are saying in your business?

Are you truly different? Do people understand why and do they value the difference you are promoting?

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Article Tags: advocate, alien environment, articulation, confession, fantastic place, laughter, nbsp, production agencies, prospective clients, return on investment, reviewing websites, risky place, sake, salesperson, single web, strong man



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.


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