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Topgrading For Sales — Sales Recruitment and Sales Coaching

Guest post by: Peter O'Donoghue

Article Overview: An invaluable sales coaching and recruitment resource for next to nothing. Get the book after reading the review.

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Topgrading For Sales — Sales Recruitment and Sales Coaching

Recently I was asked to write a review of a new book called Topgrading for Sales by Bradford.D.Smart and Greg Alexander.


Well. My review is well over due and it is entirely my fault as the logistics behind the book got the book shipped to me in record quick time.

My first impression when the book landed on my doorstep was superb - it fits through my letter box!!

This is always nice to see because I am not a big fan of extremely thick books where the only reasons for so many pages are:

1) To try to justify the price and

2) So the author didn’t have to work at condensing it.

The authors start off with a bold promise:

"Here’s our promise to you: Use the methods and tools provided in this book, and you should easily double the percentage of high performing sales reps."

The authors then describe a process for recruiting, managing and coaching ‘A Player’ sales people that are the best of breed within your Industry. I believe that if you follow the steps, processes and use the forms and tools provided you should be able to deliver on the authors promises.

In an eye opening process the reader is encouraged to firstly identify the cost of mis-hires. Whilst not everyone will get the big numbers delivered in the book, the results should surprise you.

The whole recruitment process is then broken down into logical steps which include all of the forms, questions, structures and potential hazards to watch out for. There are blue print sales interview questionnaires and recruiting tips.

Topgrading for Sales is a small but powerful book that essentially gives a whole system to show you step by step how to recruit, manage and coach the top performing sales people in your industry. If you don’t have it get it know!

I will definitely be introducing my UK Sales Consultancy clients to it and know it will make them thousands.

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  Recruiting Top Sales Pros is now HARDER, not easier
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  Empower your Sales people with the right Sales Coaching Process!

Home > Sales > Peter O'Donoghue > Topgrading For Sales Sales Recruitment and Sales Coaching
Article Tags: alexander, big numbers, bold promise, bradford d smart, doorstep, first impression, greg alexander, logical steps, logistics, questionnaires, quick time, recruiting tips, recruitment, sales interview, sales reps, thick books

About the Author: Peter O'Donoghue
RSS for Peter's articles - Visit Peter's website

Peter O'Donoghue is a UK Sales Expert specialising in sales training. Why not sign Up for '21st Century Selling' - The Bi-weekly Sales and Marketing Newsletter. It's free and easy and it's jam packed with Information to help you make more sales. Use the Easy Sign Up box at Sales Training. Also, have a look at the range of training courses at - Sales Training. Online Sales Training Telesales Training.
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