Small Steps add up to many Kilometres
Hi and welcome to your Weekly Salestip from Ian Keightley @ Salescoach for Monday 21st July 2008
Small steps add up to many kilometres if you take enough of them
Sometimes when you haven't seen an old friend for a while you get a big surprise when you get to meet them again after a gap of several years.
Because of the reach of our database now, we often receive calls from old friends who touch base with us again because someone has sent them one of our Weekly Tips or Newsletters. Last week I had a call from an old school friend who suggested we catch up. I hadn't seen Bruce for about 15 years and last time I saw him he was about 150kg. I was not expecting to meet the "new" Bruce - in fact I almost missed him because he had changed so much.
He was looking very fit and trim - said he now weighed about 73 kg. Bruce told me he had run 2 marathons and was now working on his swimming and cycling and planning a triathlon. When I last knew Bruce he hated walking - and now triathlons!
Bruce told me his story - high blood pressure, sore knees, mild heart attack - all the usual warnings and after seeing the likely path his then lifestyle was taking him, Bruce decided to change. On day 1 Bruce walked to the 10th power pole from his letterbox and back again. After a week of this, he added a power pole a day until he was walking 10 km. He then started to jog the first 10 power poles and the last ten on his 10km walk. Each day he added another pole until he was jogging the whole 10 km. Bruce had also changed his diet - not in one big turnaround - He started with healthy Monday's and over a period of 3 months added a day every two weeks until all 7 days were healthy.
When he started Bruce had no intention of running 1 marathon, let alone 2. In fact if Bruce had thought then that he would be doing these things and now be this weight, he probably wouldn't have started at all. Bruce did however take the first step and then another, then another. Rather than making a wholesale change that was both physically and mentally impossible for Bruce, he made small changes every day and the result is HUGE.
Business is a bit like that - this is a market that is demanding change - asking more of us - challenging our traditional activity and thinking. Changing everything all at once could mean no business at all. Making small incremental changes every day may be the best way to make a huge difference. Take a look at your business and see what you can change today, no matter how small, and make another small change each day this week. Watch the changes compound for you. The risk is that if we don't see the change as big enough we may make no change at all, when in reality the sum of the small changes makes a huge difference.
Quote for the Week
"Things do not change. We change"
Henry David Thoreau
Small Steps add up to many Kilometres - To learn more about this author, visit Ian Keightley's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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