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The Fine Art of the Handshake

Written by: Michael Johnson

Article Overview: In today’s world of virtual offices, online meetings, email marketing and Internet selling, business people may be losing their ability to reach out and touch someone – literally.

The Fine Art of the Handshake

Your handshake says a lot about you. It can convey confidence, warmth, and honesty, or it can signal weakness, uncertainty, and disinterest. Either way, it sends a subtle yet powerful message about who you are, that is not lost on prospective buyers. Use these pointers to make sure your handshake sends the right signals, and creates a good impression with prospects and customers.

• Avoid the power grip. A handshake should be firm, but not overly forceful. Beware of the unconscious tendency to pull the other person toward you as you shake. This can be interpreted as aggressive, and the prospect’s resistance to you will go up a notch or two.

• Nothing wimpy. It may seem painfully obvious, but it’s amazing how many salespeople offer weak, perfunctory handshakes. This is a major turnoff to many customers. Firm and friendly always wins the day.

• Look ‘em in the eye. As you extend your hand, establish eye contact and smile. Show some teeth! A warm and sincere greeting can make you an instant friend—and all things being equal, people prefer to buy from friends.

• Get a grip. Never grasp the other person’s fingers. Take their entire hand completely in yours, and gently pump it two or three times.

• Turn on the charm. You’ve been talking with a customer on the phone for several months, and meet them in person for the first time at a trade show. To express your pleasure at finally meeting face to face, you may want to cover his extended hand with your left hand briefly during the handshake. This increases the familiarity and warmth of the handshake. Do not attempt this with someone you don’t know. However, it is often a pleasant gesture when you are shaking hands with someone you’ve met previously. It simply says, “I’m very glad to see you again.”

• What to say? No handshake is complete without a spoken greeting. You can’t go wrong with, “It’s a pleasure to meet you.” When meeting someone of high rank, such as the chairman of the board or founder of a company, you may want to up the ante with, “It’s a great pleasure to meet you.” After the initial greeting, your conversation should begin while you are still shaking hands, for example, “John tells me you’ve made some significant additions to your product line.” Your hand should be slowly and somewhat reluctantly withdrawn as the person begins to speak. This slow withdrawal indicates your keen interest in the person and what he is saying.

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  Handshake Protocol

Article Tags: disinterest, eye contact, familiarity, gesture, handshake, handshakes, honesty, left hand, major turnoff, mdash, notch, pointers, power grip, prospective buyers, prospects, salespeople, shaking hands, three times, trade show, warmth



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