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The Fine Art of the Handshake

The Fine Art of the Handshake
Free Download - Refresh Your Pitch and Close More Sales By Michael Johnson
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Your handshake says a lot about you. It can convey confidence, warmth, and honesty, or it can signal weakness, uncertainty, and disinterest. Either way, it sends a subtle yet powerful message about who you are, that is not lost on prospective buyers. Use these pointers to make sure your handshake sends the right signals, and creates a good impression with prospects and customers.

• Avoid the power grip. A handshake should be firm, but not overly forceful. Beware of the unconscious tendency to pull the other person toward you as you shake. This can be interpreted as aggressive, and the prospect’s resistance to you will go up a notch or two.

• Nothing wimpy. It may seem painfully obvious, but it’s amazing how many salespeople offer weak, perfunctory handshakes. This is a major turnoff to many customers. Firm and friendly always wins the day.

• Look ‘em in the eye.
As you extend your hand, establish eye contact and smile. Show some teeth! A warm and sincere greeting can make you an instant friend—and all things being equal, people prefer to buy from friends.

• Get a grip.
Never grasp the other person’s fingers. Take their entire hand completely in yours, and gently pump it two or three times.

• Turn on the charm.
You’ve been talking with a customer on the phone for several months, and meet them in person for the first time at a trade show. To express your pleasure at finally meeting face to face, you may want to cover his extended hand with your left hand briefly during the handshake. This increases the familiarity and warmth of the handshake. Do not attempt this with someone you don’t know. However, it is often a pleasant gesture when you are shaking hands with someone you’ve met previously. It simply says, “I’m very glad to see you again.”

• What to say? No handshake is complete without a spoken greeting. You can’t go wrong with, “It’s a pleasure to meet you.” When meeting someone of high rank, such as the chairman of the board or founder of a company, you may want to up the ante with, “It’s a great pleasure to meet you.” After the initial greeting, your conversation should begin while you are still shaking hands, for example, “John tells me you’ve made some significant additions to your product line.” Your hand should be slowly and somewhat reluctantly withdrawn as the person begins to speak. This slow withdrawal indicates your keen interest in the person and what he is saying.





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About The Author


Michael Johnson
(Visit Michael's Website) Michael Dalton Johnson is an award-winning publisher and successful entrepreneur and business leader. He is Editor and Publisher of "Top Dog Sales Secrets", the bestselling book featuring advice from 50 renowned sales experts. Michael is the founder of SalesDog.com, an educational website for sales professionals. For a free subscription to his weekly sales tips newsletter, visit his website at http://www.SalesDog .com

He has appeared on NBC's Today Show and been featured in U.S. News and World Report, Time, The Economist, The Wall Street Journal, Los Angeles Times, Washington Post, and New York Times. He has been a featured guest on over 200 television and radio shows.

Michael has had a very diverse business background. He is the former publisher and editor of a national political satire magazine. He simultaneously served as Director of Development for an international technical publishing and marketing company which he took from three employees and two products to a multinational corporation with hundreds of employees and over 100 products. He is the founder of several successful businesses. The father of five, he and his wife Kathryn make their home in Rancho Santa Fe, California.




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