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Detecting Your Niche

Guest post by: Tom Abbott

Article Overview: Accurately detecting your niche and creating a list of qualifying questions to accurately identify prospective customers.

Free Download - Having Conversations with Prospects By Tom Abbott
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Detecting Your Niche

As much as you might want to believe that your products will benefit everyone, the truth is, not everyone feels the same way you do. In fact, it may only be a very small segment of the market, and your challenge is to detect that niche. The easiest way to do that is to take out a piece of paper or open a new spreadsheet document, and in the first column, list as many possible niches you can think of. And be as specific. For example: soho businesses under 5 years old; dentists practicing for over 5 years, middle-managers in the tourism industry, single-mothers running a home office, etc. In the adjacent columns, assign numerical rankings (from 1-5) for each possible niche as far as your passions, your strengths and the needs of the niche. This should give you a good indication as to the top-3 niches you may want to research further.

Identifying people who are potential customers, called prospecting, is a very important aspect of personal selling. Prospects have three basic qualifications: (1) a need for your product, (2) the ability to afford your product, and (3) the authority to purchase your product. Refining your prospect list is essential to avoid wasting time calling on unlikely prospects or on prospects who cannot place an order large enough to cover the cost of the sales call. How are you accurately qualifying your prospective customers? Be sure to create a list of qualifying questions that will help you accurately identify who your prospective customers really are.

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Home > Sales > Tom Abbott > Detecting Your Niche >
Article Tags: niche, prospective customers, qualifying prospects, sales

About the Author: Tom Abbott
RSS for Tom's articles - Visit Tom's website

Tom Abbott is a Singapore-based Canadian sales trainer, coach and author of the newly released The SOHO Solution: 21 Selling Strategies For Growing Your Small Business. For over ten years, he has been working with SOHOs, SMEs and MNCs including Bella Skin Care, CP Kelco, M1, Marie France Bodyline, Omega Integration, ScienTec Search, SingTel iMedia, Svenson Haircare and Weatherford to help them increase sales.

He is a member of the Association of Professional Speakers Singapore, Canadian Professional Sales Association and Marketing Institute of Singapore. Tom is also President of the Redezvous Chapter of Business Network International and serves on the Executive Committee of the International Coach Federation Singapore. Tom has spoken at Asia Professional Speakers Singapore, Association of Small and Medium Enterprises, International Coach Federation (Singapore), Marketing Institute of Singapore, Singapore Malay Chamber of Commerce & Industry and Singapore Press Holdings.

Tom has appeared in Berita Harian newspaper, Human Resources magazine, Make It Business magazine, Singapore Women’s Weekly magazine and is a regular contributor of sales articles published in The Singapore Straits Times newspaper and The Singapore Marketer magazine. He has been a guest on radio shows 938 Live “Need to Know” segment and Business Insanity Talk Radio.

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More from Tom Abbott
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Detecting Your Niche


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Re: How many mambers of this forum are also member of WF? Re: How many mambers of this forum are also member of WF? - [quote="Alan Mater":brpmwrn2] Agreed, Tanny. I've lurked around in the main forum before to learn some things. I did have one good experience, though, when I asked how others find a profitable niche. I got some very good responses, and I used those answers to create a post for my blog. Another internet marketing forum that I find to be a lot friendlier is the Conquer Your Niche forum. GT is also a member there, and I think he'll agree with me on that. Members seem to be a lot more friendly and helpful there. Overall, I'd say the friendliest I've found is definitely this forum.[/quote:brpmwrn2] Hi Alan, I am also a member of CYN and I used to visit this forum on a daily basis until few months ago. There were changes, and the only posts were spam, so I stopped visiting. Maybe I should go over there and see what's going on...
Re: How many mambers of this forum are also member of WF? Re: How many mambers of this forum are also member of WF? - [quote="TannyL":flwa3wp0][quote="Alan Mater":flwa3wp0] Agreed, Tanny. I've lurked around in the main forum before to learn some things. I did have one good experience, though, when I asked how others find a profitable niche. I got some very good responses, and I used those answers to create a post for my blog. Another internet marketing forum that I find to be a lot friendlier is the Conquer Your Niche forum. GT is also a member there, and I think he'll agree with me on that. Members seem to be a lot more friendly and helpful there. Overall, I'd say the friendliest I've found is definitely this forum.[/quote:flwa3wp0] Hi Alan, I am also a member of CYN and I used to visit this forum on a daily basis until few months ago. There were changes, and the only posts were spam, so I stopped visiting. Maybe I should go over there and see what's going on...[/quote:flwa3wp0] Hi Tanny, I don't visit there very often, but when I am there, I haven't noticed any spam. But, there's a lot of different topics and threads, so I could have easily missed it. Hopefully things will get sorted out. It's odd because when I went back recently after being away for so long, I hadn't noticed any changes at all lol.
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