Having Conversations with Prospects
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Free PDF Download Having Conversations with Prospects - By Tom Abbott |
It's so common for soho entrepreneurs to develop products and services they're certain will appeal to their customers. The only problem is, they never bothered to ask their customers first! Before investing any more time and money promoting products that you love, find out what your customers love.
Schedule 20-minute meetings with 3 of your prospective customers and ask them to share the greatest challenges they're facing. Are they overcoming those challenges now? If so, how? Are they satisfied with how your competitors are servicing them? Ask what solutions they're looking for. Avoid the temptation to start selling. You're on a fact-finding mission. The answers to these questions will help you see if you can match your solution to their problems. This will allow you to modify your offering if necessary. No one knows what your customers want, more than your customers themselves. Save yourself time and money by getting it right the first time. Ask them questions.
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Free PDF Download Having Conversations with Prospects - By Tom Abbott |
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About the Author: Tom Abbott Tom Abbott is a Singapore-based Canadian sales trainer, coach and author of the newly released The SOHO Solution: 21 Selling Strategies For Growing Your Small Business. For over ten years, he has been working with SOHOs, SMEs and MNCs including Bella Skin Care, CP Kelco, M1, Marie France Bodyline, Omega Integration, ScienTec Search, SingTel iMedia, Svenson Haircare and Weatherford to help them increase sales. He is a member of the Association of Professional Speakers Singapore, Canadian Professional Sales Association and Marketing Institute of Singapore. Tom is also President of the Redezvous Chapter of Business Network International and serves on the Executive Committee of the International Coach Federation Singapore. Tom has spoken at Asia Professional Speakers Singapore, Association of Small and Medium Enterprises, International Coach Federation (Singapore), Marketing Institute of Singapore, Singapore Malay Chamber of Commerce & Industry and Singapore Press Holdings. Tom has appeared in Berita Harian newspaper, Human Resources magazine, Make It Business magazine, Singapore Women’s Weekly magazine and is a regular contributor of sales articles published in The Singapore Straits Times newspaper and The Singapore Marketer magazine. He has been a guest on radio shows 938 Live “Need to Know” segment and Business Insanity Talk Radio. Find us on Facebook, Twitter, LinkedIn and YouTube Click here to visit Tom's website.   Detecting Your Niche Assessing Productivity Having Conversations with Prospects |
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