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Change Nothing...Expect the Same or Less

Written by: Mike LeMaster

Article Overview: Can you change nothing given the present economic climate, and still expect revenue gains? Tough economic times have always opened new doors for the open minded and enabled business owners/leaders to not only survive, but also end up thriving as a result of new economic forces. Read about a new and innovative approach to remaining successful inside this new world economy.

Change Nothing...Expect the Same or Less

Can you change nothing given the present economic climate, and expect revenue gains for 2009?



Tough economic times have always opened new doors for the open minded and enabled business owners/leaders to not only survive, but also end up thriving as a result of new economic forces. Tom Peters aptly introduced in 1987 through his blockbuster book Thriving on Chaos, that the new manager recognizes chaos and uncertainty as market opportunities for the wise. Technology and the corresponding flow of information have accelerated this reality over the last 22 years and the situation is compounded by an ever-growing integrated world economy. We are not only competing with businesses in our own country, but with all global providers of products and services. Case in point, 20 countries (G-20) recently met in D.C., and concluded with 50 ways to stimulate our world economy. Each of our businesses is sure to feel the effects of these international measures.

"We now have an economy that demands new ways of thinking and doing."

Today, business owners are being presented daily obstacles and challenges either never faced or seldom faced in running their companies. Owners and business leaders are painfully recognizing that past strategies and methods of gaining success are no longer sufficient for their company's sustainability. They are also watching and experiencing the economic challenges that are being placed on their suppliers, competitors and customers.

The responsibility an owner has to employees, customers, suppliers and family can be larger than life in tough economic times. There are new pressure points, potentially unprecedented, and help is needed in ways never imagined before now.Most owners recognize that the answer lies somewhere inside reducing costs, maintaining best customers and finding new streams of revenue. Easier said than done, right? Well, maybe not entirely!



"If only businesses took this same approach to unlocking the true revenue potentialof their companies!"

We have discovered a new way of thinking more constructively about the future of your business that goes beyond the status quo. We refer to it as Revenue R&D^TM. Research and Development has long been an accepted as a standard business practice for product development; companies spend thousands, millions and in some cases billions trying to research and develop the next greatest product. The current economic climate demands that American business adopt a similar R&D approach as it relates to their revenue acquisition processes and methods.

A Revenue R&D approach means adopting a mentality that challenges your current thinking and doing and also opens your mind to additional options that would put you directly in touch with new streams of revenue.

So, what if it's not what you're producing, but how your organization is approaching the acquisition of revenue? What if you could discover and unlock 20% to 100% additional growth through a more planful and insightful approach that leverages what you already do well and incorporates methods that support new innovative approaches?

Through our proprietary RevenueHemisphere^TM discovery process, we explore and analyze 12 methods of revenue generation to draw out strategies, which are qualified and prioritized inside our ResourceSmart^TM filtering tool. This dedicated process stimulates creativity, substantiates best practices, and deploys innovation to build a pragmatic and highly personalized Revenue Acquisition Plan. The plan is aligned to your business model and default sales processes and is broken down into 90-day increments for easy implementation. All action items leverage your resources, products, services, expertise, people, time, money, technology, and intellectual property for the highest revenue gain possible.

A Revenue R&D^TM mindset and business discipline is necessary to respond to change, and effectively deploy innovation to create new revenue streams.

We have seen breakthrough ideas, experienced flavor-of-the-month initiatives, and witnessed outright stubbornness by owners to adjust to new demands on their business. We have also witnessed a growing acceptance of business leaders to outsource expertise that does not reside inside their organization.

Our revenue acquisition expertise is utilized by a select group of clients to objectively discover and deploy new-and-improved ways of acquiring revenue. This is not for every company; it is for the company whose leaders have recognized that today's methods are not netting the same results and who are willing to embrace the idea of outsourcing to deploy new innovative means to tap into their true revenue potential.

Is Revenue R&D for you? Consider your revenue reality:

1. State last year's percentage of revenue growth
2. State your desired revenue growth for this year
3. State your desired revenue growth for next year

Now ask yourself these two questions. Can you change nothing given the current economic reality and forecast, and achieve or exceed your desired level of revenue growth over the next two years?And, if you don't take advantage of new market opportunities, then who will?

The marketplace has changed and there are new opportunities available for those who invite innovation. Remember, chaos and uncertainties are market opportunities for the wise!

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Article Tags: 22 years, blockbuster book, business leaders, business owners, case in point, economic challenges, economic climate, economic forces, economic times, global providers, international measures, larger than life, market opportunities, new ways, obstacles, streams, sustainability, thriving on chaos, tom peters, world economy



Related Forum Posts
Re: Spellcheck? - [quote="TheAnonymousMan":2f894q6j]When discussing the majority of people I would definitely say that most people hit the "Change" or "Ignore" button without thinking too much about the correct spelling of a word. All bosses are concerned about is getting the report to the Directors meeting on time.[/quote:2f894q6j] That probably depends on what the "majority" are trying to accomplish. I have word set to alert me about misspellings and grammatical problems, so I fix most as I go. But I also add names etc to the dictionary because I get tired of seeing the red and green squiggles when I know the info is right. If you're only going to click "Change" or "Ignore" then why bother to take the time to use spell check????? Business people that I work for want the info compiled in a timely manner and they want it right - which is fine because that's the way I strive to do any project. Sending out a memo, letter, report etc with obvious spelling and grammatical mistakes makes the person and the company look bad as far as I'm concerned. Shri
Re: e-Commerce and e-Payment providers - Hi GT It is only fairly recently that people in South Africa have been able to get full use of Paypal as we were only able at one time to make payments but not receive them. Fortunately this has now changed. I have received money through Global X Change for one of the affiliate programs that I promote and have found them pretty good as the money is normally transferred directly into my bank account within 2-3 days and I have not had any problems with them. MichelleJ
Re: Obama Wants Social Security for Illegals - [quote="Alan Mater":3kaa8sg4] Obama WILL make changes... but they're not the changes we as a country need or should look forward to.[/quote:3kaa8sg4] Sad but this is exactly how I feel about it. Change is coming - but unless I'm really wrong, it is not a change this country needs. Amazing how much a good speaker with a good speech writer can do. If you paid attention to the things he said "off script" - much of it is frightening. Chris
Are you an Opportunity Addict? - 1) if you find yourself saying yes without thinking about how it will affect your other priorities 2) you have over 10 projects/inventions going on at the same time and this seems normal to you 3) you have spent hundreds and thousands of dollars on manufacturing, prototypes, etc. not to mention thousands of hours of your time....but you havent followed through on any of it 4) most of your projects are falling behind or have completely fallen off your radar....which is fueling your frustration The first step in recovery is to recognize this as a pattern of self sabotage. If you are clear in what your overall goals and objectives are, you should be able to create a lens through which you measure opportunities. You create your life, and your to do list. Change, Add, Remove, Adjust time-lines - whatever you like. But remember that every piece of unfinished business - stays that way J
You are too young - I don't really believe (I've been into web designing for 7 years now... I started in 2000) there is any web design laws. Besides the fact that you can't use copyrighted images on web design without permission from the original author. Also, any web designs you do you may want to have it copyrighted so other's can't steal your idea's or whatever... of course, you can offer a "Copyright Change" option for a bit more money that will allow you to be able to transfer the copyrights and give exclusive rights to the purchaser. All in all, don't worry about the laws... you should be fine, just remember that if your in the U.S. that if your making over $400 (or maybe its $600) in revenue, you'll have to pay taxes to the government... and please get a LLC, although its not a big thing with web designs, you could get into legal trouble somewhere in the business. Lastly, use contracts for when your selling or use agreements to clear the air so that you can have a safe business and you'll have some backing up if you ever are taken to court.


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