|
|
Like this article? PLEASE +1 it! |
|
Success is a Choice
Written by: Mike LeMasterArticle Overview: We believe companies will fall inside three categories over the next few years. But, every business is faced with a choice as it relates to where they land in this mix. Are you an Uncompany, Sentimental Company, or Beneficiary Company? Find out your company type and what it all means.
![]() |
Free Download - What language are YOU speaking? By Mike LeMaster |
Success is a Choice
We believe companies will fall inside three categories over the next few years. But, every business is faced with a choice as it relates to where they land in this mix.
• UnCompany - will go out of business because they are unable or unwilling to compete in this economic landscape.
• Sentimental Company - will limp along and try to survive. They will hope that the external stimulus package will create a better business environment for their company. They will sentimentally hold onto past success tightly and hope that better times are ahead.
• Beneficiary Company - sees this period as an opportunity to set their company apart from the others.They actually will be the direct beneficiaries of the UnCompany and the Sentimental Company. Beneficiary companies will find themselves not just surviving but growing, and finding opportunities that don't even exist today. They willdevise self-building internal stimulus packages that have strong foundations and as a result will be able to exist for years to come.
So the trillion dollar question is "How do I achieve Beneficiary Company status?" Every situation is unique in itself, but wehave providedyou a 6-step process that has been derived from actual client success.
First, realize the need to create an internal economic stimulus package for your company. Take responsibility for this initiative by bringing the leadership team together to brainstorm on ways to create additional streams of revenue.Implementing the steps above will put you in lockstep with a constantly changing business environment.
Second, identify your critical client needs and decide how you can further become a valued business partner to them now.They may not have the luxury of cash flow or reserves to help them weather this storm.Your solution may be the difference that keeps them in the game or takes them to a level of success not previously possible.
Third, assess all potential revenue opportunities against current resource capabilities. Conduct opportunity cost analysis along with your traditional return on investment spreadsheets. Deploying existing resources to accomplish the "vital few" vs. the "trivial many" activities is critical in this economic climate.
Fourth, integrate new ideas into your current operations. Innovation needs to be baked into your current operations in order to have sustainable success.Accountability for new actions and results needs to be treated like age old disciplines inside your business.
Fifth, iterate continuously to bring about the desired results.We have found that action begets action.New ideas will evolve over time before they become the mature business disciplines that govern your organization.In some cases, the original idea will be replaced with further innovation that truly cracks the code to higher levels of revenue results.
Sixth, realize that the first five steps are a continuous process and not just the strategy of choice for 2009. Our world economy is changing faster than ever before, and your business model needs to embrace this change.
Creating Beneficiary Company status is our goal and mission at Revenue Advisors.Contact us to learn further how we are helping our client companies grow their revenue streams in the midst of economic retraction.Why not have a Revenue Advisor contact you.
Related Articles
Article Tags: beneficiaries, beneficiary, better business, blockquote, business environment, business partner, cash flow, client success, dollar question, economic landscape, economic stimulus, external stimulus, foundations, initiative, internal stimulus, leadership team, stimulus package, streams, trillion, uncompany
|
About the Author: Mike LeMaster RSS for Mike's articles - Visit Mike's website Mike LeMaster is the President and Founder of Revenue Advisors, LLC and Sales Coaches International, LLC. His companies provide outsourced revenue acquisition expertise that enables their client companies to achieve higher levels of revenue success. Mike's background in economics and 29 years in revenue generation, positions him well to strategize, advise and coach on the ways in which a company can achieve or exceed its true revenue potential. For more info, contact ml@revenue-advisors.com or visit www.revenue-advisors.com. Also, you can read Mike’s Linkedin profile at www.linkedin.com/in/revenueadvisor Click here to visit Mike's website Value Over Price Preserves Profitability Move from Mild Success to Wild Success Swim Clear of the Compensation Undertow 4th Quarter Selling in the Profit Zone Your Profitability is Determined by the Customers you Keep |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Small Business Internet Marketing
The Golden Rule of Communications
Here's a great ROI
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



