ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan
ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan
What's the answer? Will the government bail us out? When will it kick in? How will it affect us? No one knows the answers, and with all due respect; even President-Elect Obama doesn't know these answers.
What's the real answer? The real answer is that a collective bailout will require each and every one of us to participate in our own rescue. A collective bailout will require every businessperson to play a key role. When I went whitewater rafting a few years ago, our guide told us that if we capsized, we should not passively wait for him to rescue us but should instead use our wits and engineer our own survival until he could reach us. With respect to our failing economy, if President-Elect Obama and the government can help us, great; but if that's our entire plan, we may well drown.
So how can business and salespeople conquer this crisis and orchestrate their own rescue plan? Here are six fundamental keys:
1) Put the economy in perspective. The economy has been falling, not failing. Its down, but it's down from the biggest economic boom of all time, the biggest housing boom of all time, and the easiest loan requirements of all time. Sure, home sales are down 33%, but even with this negative statistic, five million homes will still be sold this year. Someone will make those sales.
The low-hanging fruit of two years ago is just higher in the tree. Don't let national gloom obscure the fact that there's still business in the marketplace.
2) Replay the crises that you've overcome in the past. Virtually every person and business has conquered at least one crisis in their past. This is the time to replay those movies and remember that you came through them stronger than before. You may have beat cancer, survived the death of a loved one, or overcome an addiction; you may have turned around miserable sales numbers or had your company succeed when it was predicted to flop.
Remember those experiences and realize that you can be a Lance Armstrong, an Oprah Winfrey, a Colonel Harlan Sanders who can prevail in tough times. Even better, find a mentor who is achieving the results you want. Find out how they think, what strategies they employ, how they conquer a crisis. This approach is much more efficient than the time- consuming trial and error efforts you'll put forth on your own. Remember—if they can do it, so can you.
I teetered on the verge of bankruptcy after I launched my own business in 2001 but bounced back to enjoy success. I hung in there to finish the 1998 Walt Disney Marathon after being forced to drop out three years in a row due to injuries. These memories teach me that the current economic crisis will eventually pass.
3) Decide what you want. A crisis like our tough economic times forces us to confront this decision: can we be stopped (by unfortunate circumstances), or are we unstoppable? No great change ever occurs without a firm, committed decision to overcome the obstacles that get thrown in our way. In fact, although no one ever seeks them out, crises actually provide us with opportunities to build new strengths and identities.
Once you've decided what your goals are in overcoming the current gloomy economic climate, you've got to focus on them relentlessly. Write down exactly what sales and business goals you want to achieve and keep them in front of you all the time.
You also need to connect emotionally with why these goals are important. Write down what their achievement will mean to you—will they improve your retirement? Make a family vacation possible? How will it feel to be able to send your kids to college? Stack the deck with compelling reasons about the importance of these goals—we can endure any how if we have a strong enough why.
4) Don't forget your body. Nobody is immune to the fear and worry that the economic downturn has created. From the billionaire to the barber, the CEO to the carpet layer, everyone is feeling the stress. Don't let a poorly conditioned body leave your mind vulnerable to gloom and your sales performance weak. Start today on a committed exercise program. Go for a run, do 50 push-ups (right now—I'm watching you), sprint to the corner, ride your bike like you are attacking the mountains in the Tour de France. You'll feel stronger than ever, and you'll be resilient enough to handle any adversity.
5) Get training to get better. When the economy is booming and our sales are soaring, we all tend to get a little lax in our ongoing sales training. We forget how important it is to constantly hone our sales techniques and strategies.
After providing sales training for several years, I have observed many fairly successful salespeople and managers get stuck by developing an overconfidence in "their way" of selling. When hard times hit, they're left with no way out of the crisis because they don't know how to create new and improved ways to sell. They haven't invested enough in keeping their sales education current.
Business leaders and salespeople often tell me they don't have the time or money to get additional training, but in the words of Ben Franklin, "if you think education is expensive, try ignorance." Sales training is an investment that is guaranteed to make your sales "stock market" index rise—it works! I know from my professional experience that virtually any person can be trained to sell more effectively, from rookie to veteran. So go buy a book, attend a public sales seminar, or get your company's salespeople some outstanding training ASAP (call me-—I happen to know a guy)!
6) Keep the main thing the main thing. Recent research shows that salespeople only spend 90 minutes per day in high-impact selling activities. That means the rest (that's more than six hours a day!) is spent on activities which don't directly generate greater sales. In a tough economy, you've got to flip those numbers around—commit to increasing the percentage of your time that is spent selling or prospecting to well-qualified ideal buyer types face-to- face or on the phone.
As President-Elect Obama takes office and tackles our country's economic woes, remember that each one of us has to create our own bailout plan. These six fundamentals aren't easy—we've got to work our butts off, but the results will be worth it!
ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan - To learn more about this author, visit George Ludwig's Website.
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Turn on CNBC. The stock market has lost more than $6 trillion in value. Real estate values and sales have declined at record rates all across the USA. Workers are getting laid off, small businesses can't get loans, and retirement 401k's have plummeted 30% on average, causing baby boomers to worry significantly about their future. Parents are feeling more angst than ever about being able to send their children to college. The economy is falling. Times are uncertain. Many people are in crisis.
What's the answer? Will the government bail us out? When will it kick in? How will it affect us? No one knows the answers, and with all due respect; even President-Elect Obama doesn't know these answers.
What's the real answer? The real answer is that a collective bailout will require each and every one of us to participate in our own rescue. A collective bailout will require every businessperson to play a key role. When I went whitewater rafting a few years ago, our guide told us that if we capsized, we should not passively wait for him to rescue us but should instead use our wits and engineer our own survival until he could reach us. With respect to our failing economy, if President-Elect Obama and the government can help us, great; but if that's our entire plan, we may well drown.
So how can business and salespeople conquer this crisis and orchestrate their own rescue plan? Here are six fundamental keys:
1) Put the economy in perspective. The economy has been falling, not failing. Its down, but it's down from the biggest economic boom of all time, the biggest housing boom of all time, and the easiest loan requirements of all time. Sure, home sales are down 33%, but even with this negative statistic, five million homes will still be sold this year. Someone will make those sales.
The low-hanging fruit of two years ago is just higher in the tree. Don't let national gloom obscure the fact that there's still business in the marketplace.
2) Replay the crises that you've overcome in the past. Virtually every person and business has conquered at least one crisis in their past. This is the time to replay those movies and remember that you came through them stronger than before. You may have beat cancer, survived the death of a loved one, or overcome an addiction; you may have turned around miserable sales numbers or had your company succeed when it was predicted to flop.
Remember those experiences and realize that you can be a Lance Armstrong, an Oprah Winfrey, a Colonel Harlan Sanders who can prevail in tough times. Even better, find a mentor who is achieving the results you want. Find out how they think, what strategies they employ, how they conquer a crisis. This approach is much more efficient than the time- consuming trial and error efforts you'll put forth on your own. Remember—if they can do it, so can you.
I teetered on the verge of bankruptcy after I launched my own business in 2001 but bounced back to enjoy success. I hung in there to finish the 1998 Walt Disney Marathon after being forced to drop out three years in a row due to injuries. These memories teach me that the current economic crisis will eventually pass.
3) Decide what you want. A crisis like our tough economic times forces us to confront this decision: can we be stopped (by unfortunate circumstances), or are we unstoppable? No great change ever occurs without a firm, committed decision to overcome the obstacles that get thrown in our way. In fact, although no one ever seeks them out, crises actually provide us with opportunities to build new strengths and identities.
Once you've decided what your goals are in overcoming the current gloomy economic climate, you've got to focus on them relentlessly. Write down exactly what sales and business goals you want to achieve and keep them in front of you all the time.
You also need to connect emotionally with why these goals are important. Write down what their achievement will mean to you—will they improve your retirement? Make a family vacation possible? How will it feel to be able to send your kids to college? Stack the deck with compelling reasons about the importance of these goals—we can endure any how if we have a strong enough why.
4) Don't forget your body. Nobody is immune to the fear and worry that the economic downturn has created. From the billionaire to the barber, the CEO to the carpet layer, everyone is feeling the stress. Don't let a poorly conditioned body leave your mind vulnerable to gloom and your sales performance weak. Start today on a committed exercise program. Go for a run, do 50 push-ups (right now—I'm watching you), sprint to the corner, ride your bike like you are attacking the mountains in the Tour de France. You'll feel stronger than ever, and you'll be resilient enough to handle any adversity.
5) Get training to get better. When the economy is booming and our sales are soaring, we all tend to get a little lax in our ongoing sales training. We forget how important it is to constantly hone our sales techniques and strategies.
After providing sales training for several years, I have observed many fairly successful salespeople and managers get stuck by developing an overconfidence in "their way" of selling. When hard times hit, they're left with no way out of the crisis because they don't know how to create new and improved ways to sell. They haven't invested enough in keeping their sales education current.
Business leaders and salespeople often tell me they don't have the time or money to get additional training, but in the words of Ben Franklin, "if you think education is expensive, try ignorance." Sales training is an investment that is guaranteed to make your sales "stock market" index rise—it works! I know from my professional experience that virtually any person can be trained to sell more effectively, from rookie to veteran. So go buy a book, attend a public sales seminar, or get your company's salespeople some outstanding training ASAP (call me-—I happen to know a guy)!
6) Keep the main thing the main thing. Recent research shows that salespeople only spend 90 minutes per day in high-impact selling activities. That means the rest (that's more than six hours a day!) is spent on activities which don't directly generate greater sales. In a tough economy, you've got to flip those numbers around—commit to increasing the percentage of your time that is spent selling or prospecting to well-qualified ideal buyer types face-to- face or on the phone.
As President-Elect Obama takes office and tackles our country's economic woes, remember that each one of us has to create our own bailout plan. These six fundamentals aren't easy—we've got to work our butts off, but the results will be worth it!
ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan - To learn more about this author, visit George Ludwig's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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