I remember as a kid, growing up in Indiana, going to our local gas station where the owner knew my parents. We would pullin and be greeted by the heavyset proprietor, named Toby, doing a high-speed waddle to our car. He always asked, "Fill 'er up, Bud?" with a big toothy grin, to which my dad always replied, "Yes sir, Toby!" Toby would then begin his normal ritual of pumping the gas, washing the windows, and checking the oil and tire pressure. He never forgot to stop and talk with my dad, look him in the eye, smile, ask him how we all were, and offer a kind compliment. He would invite me into the station, where I always acted surprised to receive a Buffalo-head nickel. I loved going there so much to see Toby, hear his big laugh, and of course get a nickel, which was a lot of cash for a seven-year-old in 1964. My dad was always in a better mood after we left Toby's gas station-it was as if he got filled up too!
I have often thought about those trips to the gas station. We all desperately need to be filled up on a daily basis with what Toby was dispensing. Toby was filling people up with love. Toby knew that putting in long hours at work, parenting, or at school drains your emotional tank dry. Toby also knew that financial, health, and relationship challenges can leave your tank empty! We are all designed to need frequent refueling of our emotional tanks by family and friends so we don't break down on the road of life.
Toby knew that we can't fill our own tanks, only someone else's. He practiced a philosophy that we can all use to top off the tank of a family member, a friend, a coworker, or even a stranger. Toby's method was tied to doing three simple things:
1. The Look
2. The Words
3. The Touch
Toby could make you feel better just by LOOKING you in the eye and smiling to make you feel his love and genuine warmth. Toby always had a kind WORD or compliment to make you feel special, unique, and happy. Toby would also always shake your hand, or TOUCH your forearm, or squeeze your shoulder in a way that made you feel really good. Toby, without a formal education, already knew what the psychologists have long been studying-that human beings need to be touched on a daily basis.
We often encounter people whose tanks are dry. Remember to use the look, the words, and the touch to help someone FILL 'ER UP!
Fill'er Up With Love - To learn more about this author, visit George Ludwig's Website.
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George Ludwig
(Visit George's Website)
George Ludwig is a recognized authority on
sales strategy and peak performance
psychology. An international speaker,
trainer, and corporate consultant, he
helps clients like Johnson & Johnson,
Abbott Laboratories, Northwestern Mutual,
CIGNA, and numerous others improve sales
force effectiveness and performance.
Though it's George's strategies and
processes that help corporations increase
productivity and performance, it's his
tremendous energy and dynamism that spark
the transformation. Again and again,
clients remark on his amazing ability to
unleash human capacity and inspire men and
women to break out of their comfort zones.
The result is a whole new type of
salesperson.
His customized presentations teach
achievers to make stunning advances in
their lives. From helping salespeople
realize cherished dreams to helping
corporations exponentially accelerate
revenue streams, George Ludwig leaves
audiences and individuals empowered,
emboldened, and clamoring for more.
George is the best-selling author of Power
Selling: Seven Strategies for Cracking the
Sales Code and Wise Moves: 60 Quick Tips
to Improve Your Position in Life &
Business.
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