---

Guest post by: George Ludwig Become an Author

Tweet

---

---

Most people believe that to be good in sales or customer service, you have got to be a good talker. You often hear people say, "You have the gift of gab; you should be in sales!" Nothing could be further from the truth. Many top sales people are defined as introverts on psychological tests-up to 75 per cent of them. They would much rather listen than talk in a sales situation. Poor salespeople dominate the "talking," but top salespeople dominate the "listening." Sales and customer service superstars practice the 70/30 rule. They talk and ask questions 30 percent of the time and then listen intently to their customers 70 percent of the time

Unfortunately, many sales and customer service personnel, if they ever do take time to ask questions, seem less interested in listening to the response than in getting on with the next question they want to ask. This creates "question shock," when too many questions are fired at the customer in a Sam Donaldson staccato. The customer gets confused by so many questions and feels like they are being interrogated or "boxed into" a particular response. This leads to the customer closing up, which in turn shuts down their interest in buying the product or service. In fact, the biggest single complaint of professional purchasers is that salespeople talk too much and listen too little, according to the Purchasing Managers Association of America's annual survey.

A salesperson who really listens, though, turns this dynamic upside down. Sales expert Brian Tracy calls listening "white magic." His research demonstrates that listening exerts an almost magical effect on human relationships. It causes people to relax and open up. Top salespeople know that customers don't care how much we know until they know how much we care. They know the quickest way to show caring is by effective listening.

There are scads of books, audiotapes, and video courses all teaching listening skills. While many are worthwhile, we have found the single most important principle to becoming a more effective listener is simply to employ an active listening technique called the "pause-button silence."

The pause-button silence is at the core of a dialogue style that has longer pauses between questions and answers than other styles. It's not a gimmick. It's a universally reliable technique that solves the question shock problem described above and leads to excellent communication. To use the pause-button silence , you simply pause for three-to-four seconds at two key places in the communication process-after you ask a question and after your customer responds. Introducing these two pauses into your sales and customer service conversations will dramatically-and immediately-improve the quality and quantity of the information you receive.

The reason is simple. When you practice the pause-button silence after you ask a question, it gives the customer much more time to reflect and respond with solid information. By pausing after they respond, you give yourself time to process what they've communicated. You show that you are really thinking about what they said, which in turn prompts them both to elaborate further and really think about what you said. The pause-button silence also generates greater trust by being patient and showing the customer you genuinely care about their needs.

The pause-button silence will seem uncomfortable at first. It may give you some 'nerves' when there is so much silence, but the payoffs after you get used to employing it are enormous. If you practice it for even a short time, it will become second nature, and you will become a more effective communicator with anyone. It's not a magical wand, but it does build trust and gain you more positive information than any other single listening skill.

Related Articles

  How to Install the Facebook Like Button On Every Page of Your Site
  The ONE THING to be a Powerful Presenter: Pause
  Anger Management Practice The gift of forgiveness
  Business Presentation Tips - Frustrated With Being Ignored?
  The Best Way to Launch a Product Online
  Are You Taking Your Site Visitors Forward?
  7 tips for better speaking
  Lessons from Blockbuster: Total Access Takes Another Minor Misstep
  Hot Buttons Drive Joint Ventures
  9 Simple Tips for Better Presentations
  The Most Important Button on Your Phone
  The New Year Plan: Are you READY?
  Personal Responsibility: The Natural Event
  How to Forward Email
  How To Improve Your CTA (Call To Action)
  An Ounce Of Silence
  Rise Above the Crap: Push the Practice Button
  How to use the audience for dramatic effect when public speaking
  Is It Time To Press Your Reset Button?
  Five Secrets to “Thinking on Your Feet: How to Master Impromptu Speaking"

Referred by: http://www.JustChangeIt.com

Related Forum Posts

Re: Top 50 Lists
My entry
Re: My 3 best business books
Re: Be confident!
Re: Internet Marketing is the best business in the world

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Why should you consider coaching the sales team

American Luxury Brand Case Studies

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.