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How to Make More Sales With Less Effort
Written by: George LudwigArticle Overview: Exploring how Personal Marketing can be the fastest way to sell more and work less.
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How to Make More Sales With Less Effort
Probably the most valuable skill to learn for reducing your sales effort is to learn how to market yourself effectively so that you barely have to sell at all. Personal Marketing is the fastest way to sell more and work less. It is simply getting your prospects excited about you and your service before you ever make a sales call. This is a concept that will open your eyes and change your life. If you follow a few tricks of the trade, you will soon discover how simple it is to increase sales while reducing your selling effort.
Personal Marketing is the strategy of rarely speaking to anyone who does not already know who you are. It is applying advance marketing techniques before you meet a prospect. Here's a simple formula to show you how it works:
SE x PM = SR
Selling Effort x Personal Marketing = $ales Results)
It's simple math: The more marketing you do, the less selling effort you have to put forth. Sales Effort is physical, time-consuming, and fraught with objections and rejections. It requires great time management and communication skills. Personal Marketing is leveraging your message to as many of your target prospects as possible without your physically having to do it yourself. Develop and execute a few of the Personal Marketing strategies suggested below and sales will come to you, rather than you chasing them.
Developing a referral stream through marketing efforts will greatly accelerate your sales. Good personal marketing, such as ads or links on web sites, a well-placed headline in a trade journal, a best-selling book that refers to your services, will sell more than you ever could by just knocking on doors. By using media that reaches thousands, you are in essence knocking on the door of everyone who sees them.
Keep it in mind that this is completely separate from the global marketing that your company is already doing for you. This is a much more personalized and direct marketing effort that will not only draw them to your product or service, but direct them to you. Be sure the message you use is compelling enough to get them to act or show interest in what you have to offer.
Here are a few possible strategies to get you started. There are zillions more possible.
1. Create alliances with other individuals who are in touch with your prospects.
2. Send out sales letters.
3. Speak at local trade shows or bring a speaker in to an event you organized.
4. Advertise.
5. Join and participate in your trade associations.
6. Do email or direct mail marketing.
7. Ask for referrals and testimonials.
8. Volunteer at community events.
9. Attend networking functions.
10. Write an article for your industry and submit it to your trade publications.
These are only a few ways to market yourself as a businessperson to increase your sales results.
The problem is that most businesspeople do not want to spend the time or money necessary for marketing. They would rather be cheap and rely on their own physical effort or hope the company does the marketing for them. Those businesspeople who rely only on their own sales effort will always have to work harder than those who market themselves personally.
So if you want to sell more with less effort-give personal marketing a try. And if you do, please give me a call on your cell phone from the sunny tropical location where you will be vacationing to celebrate all your sales success.
What is Maximum Effort on the Sales Force?
Work Smarter to Work Less
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Article Tags: advance marketing, best selling book, communication skills, direct marketing, doors, global marketing, great time, marketing efforts, marketing strategies, marketing techniques, math, objections, personal marketing, physical time, referral, rejections, sales effort, target prospects, time management and communication
Referred by: http://www.JustChangeIt.com
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About the Author: George Ludwig RSS for George's articles - Visit George's website  Click here to visit George's website   Put Your Overalls On Good Selling Is Like Good Farming Work Smarter to Work Less The Two Most Powerful Principles for Extraordinary Results Silence Is as Good as Gold Filler Up With Love |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: Quote of the Day - "The only people witho
- Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:-
You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully.
regards,
Mal.
List of a few legitimate online business
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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