Hitler and Amin demonstrate that when an individual’s character is strong yet flawed, they have the potential to inflict untold harm on others. Similarly, if an individual’s character is weak then their charm will appear fake or false. We recognise this particularly in politicians. During the War on Iraq, George Bush Junior tried to emulate the religious voice tone and approach used so successfully by Martin Luther King, yet millions of people perceived him as false and extremely patronising because they ‘sensed’ he wasn’t talking from his heart.
The role of a Spin Doctor is to present a positive spin on a situation, often by neglecting to reveal the negative, less attractive features of that given situation. However, at some level people instinctively ‘know’ or sense that something is not right or being held back.
It was then that it became crystal clear. Everything I had ever read about Charisma was paying too much attention to external factors - body language, voice tone, words and appearance. Charismatic people stand out. They stand out not simply because of these external factors but because they command our attention. They command our attention because we somehow sense their character, authenticity, power and presence.
Charisma Equation
Whilst these four giants of the Charisma genre could indeed be charming, their strong characters shone through, often putting their external charm into the shade. A Charismatic person requires the ability to charm combined with strength of character.
Strong Charm (outside) + Strong Character (inside) = Charismatic
If an individual lacks authenticity, if they don’t mean what they say, they will dilute the strength of their character and consequently the strength of their Charisma. Some individuals compensate for their lack of congruency by over developing their external charm factors. When meeting these types of individuals we may not consciously recognise that this person’s charm and character doesn’t match, yet we instinctively feel unsure. Sharon Osbourne, one of the former Judges on the show, The X-Factor has bags of charm, yet in an effort to give positive feedback to the auditionees, she sometimes appeared less than sincere. Contrast her diminished Charismatic presence to the leading judge of the same show, Simon Cowell. His direct, truthful and on occasions, hurtful remarks reflected his genuine thoughts. This level of sincerity automatically enhanced his Charismatic presence.
Hitler and Amin could ‘do charming’ and possessed very strong powerful characters. Therefore, Charisma is not an exclusive club only available to persons of ‘good’ character. Conversely, Mother Teresa and Mahatma Gandhi are universally regarded, as really good people with strong compassionate characters are not generally recognised as icons of Charisma.
The Prince Charming Effect™ - To learn more about this author, visit Nikki Owen's Website.
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Nikki Owen
(Visit Nikki's Website)
Nikki Owen has dedicated the last 16 years
to the development of sales professionals
and sales leaders for many large
international organizations. She has
coached and mentored over 6,000 sales
people and their leaders.
In 2004 Nikki conducted the largest sales
research projects ever undertaken,
involving 2663 organizations to identify
the 5 biggest barriers to sales success.
This extensive report has been referred to
in global publications as the ultimate
solution to creating high-performing sales
teams.
Nikki is the creator of The Sales
Activator® an award winning sales toolkit.
As a certified Master Practitioner and
Trainer of NLP, Nikki is an expert with
applying seeming complex techniques within
a corporate sales infrastructure. Nikki
lectures on sales leadership using her own
case studies from her client portfolio
including Shell, Barclays Bank and Zurich
Life. In 2007 she became an accredited
firewalking instructor with the
Firewalking Institute of Research and
Education and studies Quantum Physics.
Nikki is the author of 'A Second Chance to
Live' that was first published in 1991 by
Transworld and was translated and sold in
16 different countries. She has been
interviewed on numerous television and
radio shows and is finalising her next
book titled – An Audience with Charisma
based on her cutting-edge seminars that
she hosts at Shakespeare’s Globe Theatre,
London.
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