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The Prince Charming Effect™

The Prince Charming Effect™

Hitler and Amin demonstrate that when an individual’s character is strong yet flawed, they have the potential to inflict untold harm on others. Similarly, if an individual’s character is weak then their charm will appear fake or false. We recognise this particularly in politicians. During the War on Iraq, George Bush Junior tried to emulate the religious voice tone and approach used so successfully by Martin Luther King, yet millions of people perceived him as false and extremely patronising because they ‘sensed’ he wasn’t talking from his heart.

The role of a Spin Doctor is to present a positive spin on a situation, often by neglecting to reveal the negative, less attractive features of that given situation. However, at some level people instinctively ‘know’ or sense that something is not right or being held back.

It was then that it became crystal clear. Everything I had ever read about Charisma was paying too much attention to external factors - body language, voice tone, words and appearance. Charismatic people stand out. They stand out not simply because of these external factors but because they command our attention. They command our attention because we somehow sense their character, authenticity, power and presence.

Charisma Equation

Whilst these four giants of the Charisma genre could indeed be charming, their strong characters shone through, often putting their external charm into the shade. A Charismatic person requires the ability to charm combined with strength of character.

Strong Charm (outside) + Strong Character (inside) = Charismatic

If an individual lacks authenticity, if they don’t mean what they say, they will dilute the strength of their character and consequently the strength of their Charisma. Some individuals compensate for their lack of congruency by over developing their external charm factors. When meeting these types of individuals we may not consciously recognise that this person’s charm and character doesn’t match, yet we instinctively feel unsure. Sharon Osbourne, one of the former Judges on the show, The X-Factor has bags of charm, yet in an effort to give positive feedback to the auditionees, she sometimes appeared less than sincere. Contrast her diminished Charismatic presence to the leading judge of the same show, Simon Cowell. His direct, truthful and on occasions, hurtful remarks reflected his genuine thoughts. This level of sincerity automatically enhanced his Charismatic presence.

Hitler and Amin could ‘do charming’ and possessed very strong powerful characters. Therefore, Charisma is not an exclusive club only available to persons of ‘good’ character. Conversely, Mother Teresa and Mahatma Gandhi are universally regarded, as really good people with strong compassionate characters are not generally recognised as icons of Charisma.





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Nikki Owen
(Visit Nikki's Website) Nikki Owen has dedicated the last 16 years to the development of sales professionals and sales leaders for many large international organizations. She has coached and mentored over 6,000 sales people and their leaders. In 2004 Nikki conducted the largest sales research projects ever undertaken, involving 2663 organizations to identify the 5 biggest barriers to sales success. This extensive report has been referred to in global publications as the ultimate solution to creating high-performing sales teams. Nikki is the creator of The Sales Activator® an award winning sales toolkit. As a certified Master Practitioner and Trainer of NLP, Nikki is an expert with applying seeming complex techniques within a corporate sales infrastructure. Nikki lectures on sales leadership using her own case studies from her client portfolio including Shell, Barclays Bank and Zurich Life. In 2007 she became an accredited firewalking instructor with the Firewalking Institute of Research and Education and studies Quantum Physics. Nikki is the author of 'A Second Chance to Live' that was first published in 1991 by Transworld and was translated and sold in 16 different countries. She has been interviewed on numerous television and radio shows and is finalising her next book titled – An Audience with Charisma based on her cutting-edge seminars that she hosts at Shakespeare’s Globe Theatre, London.

Nikki Owen is a Platinum author on EvanCarmichael.com
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