Are You a Salesperson? - Sales and Marketing Training

Guest post by: Brian Sullivan
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Truth - Sales and Marketing Training - By Brian Sullivan

This morning while traveling home from doing a sales seminar, I popped by my favorite spot…the Waffle House. As I walked in the door I noticed they were looking to hire salespeople. I was confused, thinking the Waffle House maybe had gone to a door-to-door waffle salesperson model or something. What a concept! But as I shimmied up to my favorite countertop to place my order, I noticed the nametag of my server. In big, bright, yellow letters there it was…SALESPERSON. I loved it! How refreshing in an era where corporations won’t even allow their salespeople to be called salespeople.

The Waffle House, on the other hand, isn’t hiding anything! They are proudly displaying that the objective of their servers is to SELL you as many waffles, grits and eggs that you can possibly consume. In short, they are proud of the title…SALESPERSON!

So maybe it’s time we stop fighting it! Go ahead...say it with me.

I am a SALESPERSON!Louder! And why should you be proud to be called salesperson? Because, if you believe in your product, you OWE it to prospects to SELL them something. And that’s not all. You owe it to yourself to make a good margin doing your sales thing. So why is it that so many corporations and businesses have chosen to hide behind the veil of such milk-toast titles as:

Solutions Consultant

Hope: “Consultants give advice. That’s why I do what I do. I give good advice.”

Truth: Regardless of what you say, everybody knows your goal. Here’s some truth: Advice doesn’t pay the bills. Purchase orders do!

Service Agent

Hope: “They’ll think I am the James Bond of sales.”

Truth: There is nothing undercover about what you do. You have been exposed. They know why you have come...for their money.

Account Manager

Hope: “My prospects respect me more. They just might think I’m high on the corporate ladder. You know...manager and all.”

Truth: Why on earth do you want to be a manager? They make less than you and have to deal with a bunch more crap. They can have the title; you take the cash.

Relationship Manager

Hope: “They will know that my relationships mean more than my sales numbers.”

Truth: You are not working for a dating service. And your relationship with your husband, wife, or significant other will improve if you bring home more bacon. Who’s more important?

In short, we must get over it! The sooner we go to that mirror, put our game face on, and say, “I am a salesperson. I make my living selling,” the sooner we will be able to take back that badge of honor that so many cheesy salespeople have ruined.

And once we are proud of who we are and what we do, we can then take it to the next level. And what a blast that next level can be.

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Truth - Sales and Marketing Training - By Brian Sullivan

About the Author: Brian Sullivan

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Brian Sullivan, CSP, is a member of the National Speakers Association and an internationally known expert on sales and leadership. Brian is one of about 10 percent of speakers worldwide to have earned the Certified Speaking Professional Designation awarded by the National Speakers Association and the International Federation for Professional Speakers. He delivers high-energy, no-nonsense, interactive seminars on his PRECISE Selling Formula to a companies looking to become famous in their industry. He has been quoted in magazines such as Selling Power and Business Week and is the author of the book, 20 Days to the Top- How the PRECISE Selling Formula Will Make You Your Company's Top Sales Performer in 20 Days or Less. Brian also hosts a talk radio show on ESPN Hot Talk 1510 called "Entrepreneurial Moments," a show dedicated to helping business people of all types. Brian lives in Kansas City with his wife Leanne, and children Jake, Shea, and Maggie.
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