Are You a Salesperson? - Sales and Marketing Training
This morning while traveling home from doing a sales seminar, I popped by my favorite spot…the Waffle House. As I walked in the door I noticed they were looking to hire salespeople. I was confused, thinking the Waffle House maybe had gone to a door-to-door waffle salesperson model or something. What a concept! But as I shimmied up to my favorite countertop to place my order, I noticed the nametag of my server. In big, bright, yellow letters there it was…SALESPERSON. I loved it! How refreshing in an era where corporations won’t even allow their salespeople to be called salespeople.
The Waffle House, on the other hand, isn’t hiding anything! They are proudly displaying that the objective of their servers is to SELL you as many waffles, grits and eggs that you can possibly consume. In short, they are proud of the title…SALESPERSON!
So maybe it’s time we stop fighting it! Go ahead...say it with me.
Hope: “Consultants give advice. That’s why I do what I do. I give good advice.”
Truth: Regardless of what you say, everybody knows your goal. Here’s some truth: Advice doesn’t pay the bills. Purchase orders do!
Hope: “They’ll think I am the James Bond of sales.”
Truth: There is nothing undercover about what you do. You have been exposed. They know why you have come...for their money.
Hope: “My prospects respect me more. They just might think I’m high on the corporate ladder. You know...manager and all.”
Truth: Why on earth do you want to be a manager? They make less than you and have to deal with a bunch more crap. They can have the title; you take the cash.
Hope: “They will know that my relationships mean more than my sales numbers.”
Truth: You are not working for a dating service. And your relationship with your husband, wife, or significant other will improve if you bring home more bacon. Who’s more important?
In short, we must get over it! The sooner we go to that mirror, put our game face on, and say, “I am a salesperson. I make my living selling,” the sooner we will be able to take back that badge of honor that so many cheesy salespeople have ruined.
And once we are proud of who we are and what we do, we can then take it to the next level. And what a blast that next level can be.