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Watch Your Language - Medical Sales Training

Guest post by: Brian Sullivan

Article Overview: Be cautious of the words you use. Are they affirmative, decisive words? Or are they wimpy, lacking confidence words?

Watch Your Language - Medical Sales Training

Weekly Motivation

March 24, 2011 Watch Your Language!

There are three words you should rarely use when speaking about your performance. These words are Can, Try, Should. These words tell others that you aren't confident in your ability to get things done. Replace them with Will, Done, Must.

For example:

"Will you be your company's top sales performer in 2011?"

• Lame response: "I think I can do it ..."
• Better: "I will get it done and here is how."

"Will you make at least five more new prospecting calls each day?"

• Lame: "I'm going to try."
• Better: "Consider it done."

"Do you think dedicating 30-60 minutes each week to learn something new would make you more valuable to your customers?"

• Lame: "It should."
• Better: "Yes, and I must set time in my calendar each week to make it happen."

So this week, change your language so it projects urgency and confidence. No more maybes, mights, perhaps, and "give it a shots!" Because your words tell others how committed you are. And wimpy words create wimpy performance. Commitment words create commitment.

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Article Tags: sales and marketing training



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