Everyone SHOULD BE a Salesman
Everyone SHOULD BE a Salesman
Are all of our employees familiar with the service and products you provide?
Are they aware of who your customers are?
Are they aware of who your competition is?
Are they aware of how you are positioned in the marketplace?
Are they aware of what your services and products cost?
Are they aware of how your products are used by your customers?
Are they aware of future product offerings?
I think you would be surprised with the results. People like to be part of something, particularly at their job. The smaller the company, the closer your employees are to the realities of the business and the greater their knowledge. As businesses become larger and people are segmented into departments with divided tasks, the further from the business they get. If you have the benefit of a loyal staff who have the best interest of the company at heart you can leverage this quality. I believe everyone should be an ambassador of the company they work for. They should have a level of enthusiasm and pride to “talk up” where they work and their contribution. Maybe this is pie in the sky but if you are managing your business properly this is a valuable added benefit. How can you facilitate this process? The simplest way is to dedicate a meeting to “sell” your company to your employees. If you want to have a greater impact and get better results design a questionnaire similar to my talking points above and attach a “Company Fact Sheet” answering all of the questions. No need to collect the questionnaire, let it serve as a reminder to your staff about how much or little they know. Stress the importance of everyone being a salesperson or at the very least, finding a lead. It may be through a direct contact of theirs or just an idea of who may be a potential customer.
Everyone SHOULD BE a Salesman - To learn more about this author, visit Gary Silverman's Website.
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Ask yourself these questions:
Are all of our employees familiar with the service and products you provide?
Are they aware of who your customers are?
Are they aware of who your competition is?
Are they aware of how you are positioned in the marketplace?
Are they aware of what your services and products cost?
Are they aware of how your products are used by your customers?
Are they aware of future product offerings?
I think you would be surprised with the results. People like to be part of something, particularly at their job. The smaller the company, the closer your employees are to the realities of the business and the greater their knowledge. As businesses become larger and people are segmented into departments with divided tasks, the further from the business they get. If you have the benefit of a loyal staff who have the best interest of the company at heart you can leverage this quality. I believe everyone should be an ambassador of the company they work for. They should have a level of enthusiasm and pride to “talk up” where they work and their contribution. Maybe this is pie in the sky but if you are managing your business properly this is a valuable added benefit. How can you facilitate this process? The simplest way is to dedicate a meeting to “sell” your company to your employees. If you want to have a greater impact and get better results design a questionnaire similar to my talking points above and attach a “Company Fact Sheet” answering all of the questions. No need to collect the questionnaire, let it serve as a reminder to your staff about how much or little they know. Stress the importance of everyone being a salesperson or at the very least, finding a lead. It may be through a direct contact of theirs or just an idea of who may be a potential customer.
Everyone SHOULD BE a Salesman - To learn more about this author, visit Gary Silverman's Website.
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