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From The Ashes Rose The Phoenix

Written by: Gary Silverman

Article Overview: Many businesses are playing defense to protect themselves from the downturn in the economy. How many of you are cutting muscle and not fat? Are you being too nearsighted about where your company is positioned and not looking for opportunities to increase market share? Is your team prepared to take on the business of failed competitors? Would you be able to handle that business if the opportunity should arise? Does the condition of your balance sheet and credit lines put you in a position to "buy out" a competitor for cents on the dollar? Get out your binoculars and start looking ahead and set a goal for where you want to be once this shakes out.

From The Ashes Rose The Phoenix

As a business owner or top executive you cannot get bogged down in today’s headlines. Stop playing defense and put your best team in and start playing offense and get proactive. Here is an opportunity to take advantage of your competitor's weakness, or better yet, get in line to attract the customers of the businesses that have shut down. The other day DHL announced they were closing U.S domestic shipping operations. This was the old Airbourne company that DHL bought to gain an overnight presence in the U.S and compete against FedEx and UPS. I’m sure the reduction in shipping as well as high fuel prices finally took a toll on the viability of their business and subsequently they had to shut down. Immediately after the announcement of their demise FedEx and UPS started getting calls from DHL orphans and both companies got their call centers and sales force energized to see who would get the majority of their fallen competitor's customers. Bad news for your industry may be good news for your company. “There’s gold in them thar hills”. In this type of economy there may be greater opportunities for small business to gain market share and emerge as a larger company. During good times competition from new entries into your industry can put downward pressure on your margins and upward pressure on your advertising dollars to get your share of voice. The strong survive. We are in an environment of business consolidation and once we cycle back to prosperity these consolidated businesses will once again break up and spin off. Expand and contract, this is not an unusual period of time after all. It’s deja vu all over again...haven’t we already lived through the government bailing out banks and automakers, owning and selling real estate (resolution trust), 1% fed rates, cheap oil, large corporate bankruptcies, and democratic executive and legislative branches? We survived then and emerged victorious. That will happen again. Capitalize on someone else’s misfortune and start NOW.

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Article Tags: airbourne, automakers, business consolidation, cheap oil, corporate bankruptcies, domestic shipping, downward pressure, fed rates, fedex, fuel prices, gold in them thar hills, larger company, legislative branches, new entries, overnight presence, resolution trust, share of voice, shipping operations, ups, upward pressure



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