From The Ashes Rose The Phoenix
From The Ashes Rose The Phoenix
From The Ashes Rose The Phoenix - To learn more about this author, visit Gary Silverman's Website.
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As a business owner or top executive you cannot get bogged down in today’s headlines. Stop playing defense and put your best team in and start playing offense and get proactive. Here is an opportunity to take advantage of your competitor's weakness, or better yet, get in line to attract the customers of the businesses that have shut down. The other day DHL announced they were closing U.S domestic shipping operations. This was the old Airbourne company that DHL bought to gain an overnight presence in the U.S and compete against FedEx and UPS. I’m sure the reduction in shipping as well as high fuel prices finally took a toll on the viability of their business and subsequently they had to shut down. Immediately after the announcement of their demise FedEx and UPS started getting calls from DHL orphans and both companies got their call centers and sales force energized to see who would get the majority of their fallen competitor's customers. Bad news for your industry may be good news for your company. “There’s gold in them thar hills”. In this type of economy there may be greater opportunities for small business to gain market share and emerge as a larger company. During good times competition from new entries into your industry can put downward pressure on your margins and upward pressure on your advertising dollars to get your share of voice. The strong survive. We are in an environment of business consolidation and once we cycle back to prosperity these consolidated businesses will once again break up and spin off. Expand and contract, this is not an unusual period of time after all. It’s deja vu all over again...haven’t we already lived through the government bailing out banks and automakers, owning and selling real estate (resolution trust), 1% fed rates, cheap oil, large corporate bankruptcies, and democratic executive and legislative branches? We survived then and emerged victorious. That will happen again. Capitalize on someone else’s misfortune and start NOW.
From The Ashes Rose The Phoenix - To learn more about this author, visit Gary Silverman's Website.
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 Gary Silverman (Visit Gary's Website) Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business.
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