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Gather Your Own Information

Written by: Gary Silverman

Article Overview: We have become a society terrorized by information overload. There are no longer any mysteries in our surroundings. We are kept aware of everything at the speed of 24 hour news, internet sites, breaking news, severe weather, along with the minutiae of the subtle changes that occur thousands of times per day. Everything in real time. It’s George Orwell's 1984 on steroids. “Big Brother “ is not only watching but he’s reporting. What we have today pales in comparison to the fear instilled in us by that classic novel.

Gather Your Own Information

We are inundated with facts and figures that the average person is unable to digest with any degree of clarity. There is a constant, relentless parade of percentages, worsts since, lowest since, highest since, results, percentages, estimations, predictions, and expert opinions, all of which are taken out of context and put into a stew of manipulation and vague interpretations. Take the poll of Consumer Sentiment. After the media and their experts bombard us with bad news until we cry uncle they poll us to see how we feel about things. Subsequently, the results of the poll makes our perception of reality even worse showing up in a decline in the next poll. Why do we allow this?

We are given such a wide and diverse selection of experts in which to choose. It’s up to us as to who to believe. How can the media in good conscience expose us to two or more “experts” who’s opinions are diametrically opposed to one another. One or more of the experts will be wrong. That doesn’t eliminate them from being considered an expert in the future broadcasts. Who is keeping score here? So far, conventional wisdom needs to be thrown out the window as the global economic climate has changed the rules. Self fulfilling prophecies are the order of the day.

My point? Do not rely on others to make decisions about how you run and direct your business. Granted, you must be aware of your surroundings to understand the big picture but you need to take charge of the destiny of your business. “Don’t let it get you down”. Just because the economy was in the tank didn’t mean that all businesses would be effected negatively or for that matter in the same way. Get out in the field and talk to your sales staff, your customers, and lpay attention to your instincts. What past opportunities no longer exist and what opportunities have taken their place? Stay at the helm with your finger on the pulse of “your business’ reality”. You may see the need to reinvent yourself and your managers. Do you need to downsize and play defense or play offense and grow. Be pro-active rather than reactive and decide how your business will emerge into the “new economy” everyone is talking about.

These are great times as we can only go up from here. Unheard of things are happening everyday. Who would have thought that the mortgage industry is currently understaffed or gas would be hovering around $2.00. Look at the price of diesel fuel or the rapid rise in the Dow Jones Industrial average. Turn off the T.V, the internet, put your Wall Street Journal in the bird’s cage and become your own expert. Gather real world data NOT opinions.

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Article Tags: average person, bad news, big picture, broadcasts, business reality, clarity, conscience, consumer sentiment, conventional wisdom, destiny, economic climate, finger on the pulse, helm, instincts, keeping score, manipulation, percentages, perception of reality, relentless parade, self fulfilling prophecies



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