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Here’s........Johnny

Here’s........Johnny

Now would be a good time for a “Road Trip”. With advances in technology you can be in the field without compromising the connection with your office. Pack the laptop, Crackberry, Bluetooth, Skype, Go to Meeting, and your GPS device and go shake hands with your customers...and field sales. Start with a well planned contact. Ask insightful questions about their business, their outlook, future plans, and needs. Don’t be afraid to ask how your company is handling their business, the good, the bad, and how you can improve. Your customers will appreciate your interest in them as well as the personal touch. They will be impressed that you left the safety of the ivory tower and wanted to meet them. You will gain valuable insight in how to best steer your ship. This is an opportune time to travel as airfare and hotels are reasonably priced. Try not to stay on the concierge level at the Ritz, fly the corporate jet, or hit the mini-bar. Many executives I have talked to have a great time, feel better about their company and vow to get out more often. It’s just like diet or exercise, you must take the first step and commit to a regimen. They also found that they didn’t miss anything back at HQ and most problems seemed to be resolved before they hit their desk. I wrote this article a few days ago and this morning I caught a vignette on the Sunday Morning on CBS news program about the CEO of Japan Airlines. He takes public transportation to work, works in an open area of their office building, walks through their airplanes and ticket counters and talks with both staff and customer. When the airline was struggling he capped his pay at $90,000 per year, he dressed the same as his mechanics while walking the hangars and focuses entirely on the customer experience, a term I have been touting for years. Then I heard that John Thain former Exec at Merrill Lynch had spent $1 million decorating his office. I wonder if Dennis Kozlowski was his interior decorator, remember him and his $6,000 shower curtain?





HeresJohnny - To learn more about this author, visit Gary Silverman's Website.

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Gary Silverman
(Visit Gary's Website) Based in Atlanta, Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business.

Gary Silverman is a Platinum author on EvanCarmichael.com
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