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It’s Time For The Small Business Owner To Get Back In The Game

Written by: Gary Silverman

Article Overview: There is no doubt that market conditions have deteriorated over the past few months regardless of the industry. Business leaders and owners have acted quickly to cut unnecessary personnel and expenses to protect the bottom line. That’s a good thing for the survival of the company even though it doesn’t do much for the overall economy. There is an important bi-product of this activity. It forces the owner or executive to get more involved in the day to day activities of the business and in the case of a small company, forces them to “go back to work”.

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It’s Time For The Small Business Owner To Get Back In The Game

As business improves and becomes more profitable, owners and executives had a layer of personnel between them and the business. It was more enjoyable to play golf, enjoy other leisurely activities, and travel when there were others running the show. Over time your business has evolved. The customer demographics, technology, competition, products, software, and a host of other things about the business have changed. You are at risk of being an outsider in your own company, possessing the least amount of knowledge. This is a real wake-up call. Your job is back to being more entrepreneurial rather than semi-retired. Take this time to relearn your company, find the waste, reinvent job descriptions and responsibilities, and plan your company’s emergence into the “new” economy. It will be difficult at first, but you will regain the passion you had years ago. You are looking at the world through a new set of eyes and with it comes a new respect for your staff and the daily challenges they face. This is also a time to reconnect with your best customers and vendors. Businesses are built on relationships and now is the time to evaluate and capitalize on them. With your bat in the line up you will see greater employee productivity, and that’s always good. Don't lose sight of the fact that there is much to be learned from your staff. They will be your greatest asset when you make the transition.

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Home > Sales > Gary Silverman > Its Time For The Small Business Owner To Get Back In The Game
Article Tags: challenges, competition products, customer demographics, emergence, employee productivity, job descriptions, leisurely activities, looking at the world, new economy, outsider, passion, relationships, risk, technology competition, transition

About the Author: Gary Silverman
RSS for Gary's articles - Visit Gary's website

Based in Atlanta, Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business.

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9 Lies that are holding you back 9 Lies that are holding you back - I've picked up this book to assist me with my conversations when coaching business clients and I've found it to be quite enlightening as distinctions are made. The book is titled "9 Lies That are Holding Your Business Back..." by Steve Chandler and Sam Beckford (aka Small Business Millionaire). I'll use this post in two ways: 1. To highlight A Lie 2. To help me internalize the concepts by writing about it in my own terms/understanding so that I can use it in future conversations (yes, I'm feeling a lil selfish and want to take you guys along with the journey) first post to arrive shortly on the First chapter: Lie#1: I Just Need to Know [i:23sag391]How[/i:23sag391] to Do This"
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