Gary Silverman Subscribe to Gary's articles (Visit Gary's Website) Based in Atlanta, Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business. Gary Silverman is a Platinum author on EvanCarmichael.com

Gary Silverman's Complete List Of Sales Articles Name Email If you enjoyed this article, get Gary Silverman's Complete List of Sales Articles For FREE! More Gary Silverman I Want To Hold Your Hand Your CUSTOMER Satisfaction Is Tied To Your EMPLOYEE Satisfaction Strategic Selling ReOrganizational Chart Wasted Away in Businessville How Current are your Training Programs The Customer Experience versus Customer Satisfaction Realtors OnlyVocation Vocation Vocation Gather Your Own Information Casual Friday Casual Attitude

As the business matured you fine tuned your staff, departments, and areas of responsibility. Now you are faced with the bi-product of growth - people. Today’s business climate requires you to rethink what you’ve got. I suggest you take out a fresh legal pad and go back to square one. On the first page write down everyone’s name, title, and EVERYTHING they are responsible for and I stress EVERYTHING they do. Next put their 2008 and projected 2009 earnings. Add up the pay and circle it in red. Next page. (We’ll assume for the time being that your company is made up of people other than family members.) Use this clean sheet of paper to restructure your organization in an effort to increase productivity, eliminate redundancies, cut costs and possibly cut personnel. What better time to perform this exercise than at the beginning of a new year. You don’t necessarily have to cut personnel but if you improve the efficiency of your processes you will increase employee satisfaction. In Management 101 we learned to draw an organizational chart giving you a visual of whether you have a line or staff organization. What does yours look like. Do you have staff members reporting to more than one individual? Fix that. Does everyone report to one person, or worse yet, YOU? Fix that. That has to change or it will effect your productivity. Does everyone have a clearly defined role? How focused are they? By analyzing your structure you will begin to clearly see what needs to be improved. Take out another clean sheet of paper. Write down all of the jobs and tasks that need to be performed. Group similar jobs and tasks, give the job a title, and an assign an individual best suited to perform it well. It may be more feasible to replace a high paying position with a less expensive administrative position. At the end of this exercise you will reach three distinct conclusions:

Current structure, people, and job responsibilities remain the same.
Subtle changes and tweaks that will lead to some savings and greater productivity.
Wholesale changes will be necessary including major personnel, areas of responsibility, and structural changes which will lead to greater efficiencies.

Do not be afraid of change.

ReOrganizational Chart - To learn more about this author, visit Gary Silverman's Website.

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