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We Have To Stop Meeting Like This

Guest post by: Gary Silverman

Article Overview: This goes out to all of you who have sat through a mind numbing Powerpoint presentation for hours including travel time and the hotel coffee shop lunch buffet. “We have to stop meeting like this” sends an urgent plea out to management to infuse your meetings with powerful information designed to insight, motivate, inspire, and energize. You must also come to grips with the fact that some people are hardwired to write the best material and make the best presentation, and it may NOT be YOU. Park the ego at the door and enlist the best person for the job, that in itself can motivate the troops to commit to continuous improvement.

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We Have To Stop Meeting Like This

When I was in the automobile business, there was no shortage of these meetings which were a veiled attempt to get the performing executive out of the cold of Michigan winters and into to the warmth, golf, and expense account ala carte steaks of Central Florida. I would suffer through the thinly prepared “morning meeting” to hit the links and suck down my share of the $125 lobster tail being passed around the table. No amount of Jolly Ranchers, free hotel pencils, and water poured from sweaty plastic pitchers could get me to accept the multi-media dribble gassing up the room. There was always the benign “media assistant” who was charged with hitting the enter button on the computer projector causing mindless snippets of newfangled acronyms and fat free jargon to come flying across the screen while the presenter was trying to catch up to the trigger fingered projectionist like chasing after the runner from Kenya at the 10K charity race.

So how do we fix this? My first suggestion is that if you insist on continuing this behavior, let everyone stay at home and do a “go to meeting” type presentation in the comfort of your own office. At least you can put the phone on mute and vent at the screen. I suggest Snickers rather than Jolly Ranchers, more appropriate and less damage to a mouth full of 30 year old fillings. What I truly suggest is that you work diligently on a format that makes good use of everyone’s time. Here are some of “Silverman’s Rules for Corporate Meeting Etiquette.

Greet everyone as they enter the room
Sit everyone quickly in a circle or semi circle
Cap the meeting at 20 minutes plus a time to field questions
Make sure the room is COLD, not David Letterman cold but 65 degrees
Eliminate note taking and a syllabus
Provide hand outs of the material AFTER the meeting to eliminate distractions
Move around the room and make eye contact with everyone
Memorize your presentation
Take the time to recognize positive results and give the group credit NOT Individuals
Eliminate the minutiae of new rules and process changes. That’s what memos are for
Sell don’t tell. Make everyone aware of how to get the desired results
Get a receipt from everyone as enthusiastic support
Build confidence and create a “can do” spirit
Make the attendees seem larger than life rather than the presenter
No snacks, beverages, or meals. They just waste time
Review and reinforce your message at the end.

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Home > Sales > Gary Silverman > We Have To Stop Meeting Like This
Article Tags: ala carte, automobile business, charity race, computer projector, david letterman, dribble, expense account, field questions, fillings, free hotel, group credit, jolly ranchers, lobster tail, meeting etiquette, michigan winters, morning meeting, note taking, plastic pitchers, projectionist, semi circle

About the Author: Gary Silverman
RSS for Gary's articles - Visit Gary's website

Based in Atlanta, Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business.

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