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We Have To Stop Meeting Like This

We Have To Stop Meeting Like This

When I was in the automobile business, there was no shortage of these meetings which were a veiled attempt to get the performing executive out of the cold of Michigan winters and into to the warmth, golf, and expense account ala carte steaks of Central Florida. I would suffer through the thinly prepared “morning meeting” to hit the links and suck down my share of the $125 lobster tail being passed around the table. No amount of Jolly Ranchers, free hotel pencils, and water poured from sweaty plastic pitchers could get me to accept the multi-media dribble gassing up the room. There was always the benign “media assistant” who was charged with hitting the enter button on the computer projector causing mindless snippets of newfangled acronyms and fat free jargon to come flying across the screen while the presenter was trying to catch up to the trigger fingered projectionist like chasing after the runner from Kenya at the 10K charity race.

So how do we fix this? My first suggestion is that if you insist on continuing this behavior, let everyone stay at home and do a “go to meeting” type presentation in the comfort of your own office. At least you can put the phone on mute and vent at the screen. I suggest Snickers rather than Jolly Ranchers, more appropriate and less damage to a mouth full of 30 year old fillings. What I truly suggest is that you work diligently on a format that makes good use of everyone’s time. Here are some of “Silverman’s Rules for Corporate Meeting Etiquette.

Greet everyone as they enter the room
Sit everyone quickly in a circle or semi circle
Cap the meeting at 20 minutes plus a time to field questions
Make sure the room is COLD, not David Letterman cold but 65 degrees
Eliminate note taking and a syllabus
Provide hand outs of the material AFTER the meeting to eliminate distractions
Move around the room and make eye contact with everyone
Memorize your presentation
Take the time to recognize positive results and give the group credit NOT Individuals
Eliminate the minutiae of new rules and process changes. That’s what memos are for
Sell don’t tell. Make everyone aware of how to get the desired results
Get a receipt from everyone as enthusiastic support
Build confidence and create a “can do” spirit
Make the attendees seem larger than life rather than the presenter
No snacks, beverages, or meals. They just waste time
Review and reinforce your message at the end.





We Have To Stop Meeting Like This - To learn more about this author, visit Gary Silverman's Website.

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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Gary Silverman
(Visit Gary's Website) Based in Atlanta, Gary takes a unique and innovative approach to the daily realities of the business world. A contrarian and eternal optimist his spin on life is always entertaining and thought provoking. With over 25 years as a top executive in the Retail Automobile Industry, Gary is no stranger to cyclical businesses. He focuses on simple solutions with proactive change, always looking for opportunities to expand the business within the business. As a trainer and seminar moderator, Gary tailors his message with a common sense approach to problem solving. Always committed to team building and personnel development, he manages with an eye on reducing turnover by creating an environment that builds a bank of promotable employees, believing this is the most effective way to advance a company to the next level. For the past three years Gary has been committed to measuring the “Customer Experience”. There is more to learn from prospects who are NOT buying from you than those who are. His analysis has been an eye opener to his clients which leads to extensive changes in the way they do business.

Gary Silverman is a Platinum author on EvanCarmichael.com
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