When Was The Last Time You Measured The Effectiveness Of Your Small Business
When Was The Last Time You Measured The Effectiveness Of Your Small Business
stale? Is your MISSION STATEMENT supported with the same degree of enthusiasm that it was designed to create? The health of your business cannot be diagnosed through reports and financial statements. The reality of today will be reflected in future performance or lack thereof. Will it be too late to take action to correct your course once the problems rise to the surface? What will be the ultimate cost?
WHAT ARE YOU SELLING?
Are you selling every minute of everyday? We must sell ourselves, either individually or as a business through reputation, word of mouth, repeat business, location or the exclusivity and uniqueness of our product or service. We then sell the value in doing business with our company. We sell through knowledge, enthusiasm, and confidence. We transfer these concepts to our customer allowing them to make an informed and intelligent decision based on a high degree of confidence. We then produce or deliver what we represent by under-promising and over delivering. Is your company performing to these standards 100% of the time? If not, you need to know why.
PASSION
Is the passion you have for your business being adequately communicated to your team members? Are your top managers carrying the torch or does the passion stop with them? Are you wasting thousands of dollars and man hours on Powerpoint meetings and conference calls? What percentage of productive time is spent in these meetings and preparing for them? What is the effect on sales productivity? Although we feel our message is making an impact it can be met with suspicion and cynicism if it bears no resemblance to reality. We must insure that we are not sending mixed signals. Take the time to solicit the opinions of your staff to determine where your company is positioned and where it is heading.
When Was The Last Time You Measured The Effectiveness Of Your Small Business - To learn more about this author, visit Gary Silverman's Website.
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Are the qualified, motivated and talented individuals you hired initially performing up to their ability or have they gotten
stale? Is your MISSION STATEMENT supported with the same degree of enthusiasm that it was designed to create? The health of your business cannot be diagnosed through reports and financial statements. The reality of today will be reflected in future performance or lack thereof. Will it be too late to take action to correct your course once the problems rise to the surface? What will be the ultimate cost?
WHAT ARE YOU SELLING?
Are you selling every minute of everyday? We must sell ourselves, either individually or as a business through reputation, word of mouth, repeat business, location or the exclusivity and uniqueness of our product or service. We then sell the value in doing business with our company. We sell through knowledge, enthusiasm, and confidence. We transfer these concepts to our customer allowing them to make an informed and intelligent decision based on a high degree of confidence. We then produce or deliver what we represent by under-promising and over delivering. Is your company performing to these standards 100% of the time? If not, you need to know why.
PASSION
Is the passion you have for your business being adequately communicated to your team members? Are your top managers carrying the torch or does the passion stop with them? Are you wasting thousands of dollars and man hours on Powerpoint meetings and conference calls? What percentage of productive time is spent in these meetings and preparing for them? What is the effect on sales productivity? Although we feel our message is making an impact it can be met with suspicion and cynicism if it bears no resemblance to reality. We must insure that we are not sending mixed signals. Take the time to solicit the opinions of your staff to determine where your company is positioned and where it is heading.
When Was The Last Time You Measured The Effectiveness Of Your Small Business - To learn more about this author, visit Gary Silverman's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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